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  • 1
    In: Eng, MDPI AG, Vol. 4, No. 3 ( 2023-09-12), p. 2336-2351
    Abstract: Background: Artificial Intelligence has been an area of great interest and investment in the industrial sector, offering numerous possibilities to enhance efficiency and accuracy in production processes. In this regard, this study aimed to identify the adoption challenges of Artificial Intelligence and determine which of these challenges apply to the industrial context of an emerging economy, considering the aspects of Industry 4.0. Methods: To achieve this objective, a literature review was conducted, and a survey was carried out among professionals in the industrial field operating within the Brazilian context. The collected data were analyzed using a quantitative approach through Cronbach’s alpha and the Lawshe method. Results: The results indicate that to enhance the adoption of Artificial Intelligence in the industrial context of an emerging economy, taking into account the needs of Industry 4.0, it is important to prioritize overcoming challenges such as “Lack of clarity in return on investment,” “Organizational culture,” “Acceptance of AI by workers,” “Quantity and quality of data,” and “Data protection”. Conclusions: Therefore, based on the achieved results, it can be concluded that they contribute to the development of strategies and practical actions aimed at successfully driving the adoption of Artificial Intelligence in the industrial sector of developing countries, aligning with the principles and needs of Industry 4.0.
    Type of Medium: Online Resource
    ISSN: 2673-4117
    Language: English
    Publisher: MDPI AG
    Publication Date: 2023
    detail.hit.zdb_id: 3041275-4
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  • 2
    In: FinTech, MDPI AG, Vol. 2, No. 3 ( 2023-08-20), p. 560-571
    Abstract: Background: The post-COVID-19 scenario has demonstrated the increasing importance of marketing for organizations, as retailers and entrepreneurs have had to adapt to new ways of selling their products and services. In this regard, this research aimed to identify challenges for developing the marketing plan of startups and validate them from the perspective of managers in the field, considering the market characteristics inherent to the post-COVID-19 era; Methods: To achieve this, a literature review and a survey were conducted among professionals in the field. The collected data were analyzed using the quantitative Lawshe method. Results: The results indicate that, for the development of the marketing plan of startups considering the post-COVID-19 reality, it is important to prioritize overcoming the challenges of “Consumer behavior pattern change”, “Differentiation from the competition”, “Digital expansion”, “Innovation capacity of companies”, “Creation of transformative marketing”, and “Reevaluation of marketing channels in the post-pandemic period”; Conclusions: Therefore, it can be concluded that these challenges reflect the main concerns and obstacles faced by startups in building effective marketing strategies and striving for a competitive position in the market. By recognizing and understanding these challenges, startups will be better prepared to face adversity and seize opportunities in this new market context.
    Type of Medium: Online Resource
    ISSN: 2674-1032
    Language: English
    Publisher: MDPI AG
    Publication Date: 2023
    detail.hit.zdb_id: 3118530-7
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