Online Resource
Korea Advertising Society
;
2020
In:
The Korean Journal of Advertising Vol. 31, No. 1 ( 2020-01-15), p. 113-148
In:
The Korean Journal of Advertising, Korea Advertising Society, Vol. 31, No. 1 ( 2020-01-15), p. 113-148
Type of Medium:
Online Resource
ISSN:
1225-0554
Uniform Title:
디지털 옥외광고 매체 경쟁력 평가 : 충족적소 이론을 적용한 광고실무자와 광고수용자의 통합적 접근
DOI:
10.14377/KJA.2020.1.15.
DOI:
10.14377/KJA.2020.1.15.113
Language:
Unknown
Publisher:
Korea Advertising Society
Publication Date:
2020
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