In:
Journal of Global Marketing, Informa UK Limited, Vol. 29, No. 2 ( 2016-03-14), p. 98-111
Type of Medium:
Online Resource
ISSN:
0891-1762
,
1528-6975
DOI:
10.1080/08911762.2016.1139223
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2016
detail.hit.zdb_id:
2068833-7
SSG:
3,2
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