In:
Journal of Marketing Management, Informa UK Limited, Vol. 28, No. 3-4 ( 2012-03), p. 445-468
Type of Medium:
Online Resource
ISSN:
0267-257X
,
1472-1376
DOI:
10.1080/0267257X.2012.658839
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2012
detail.hit.zdb_id:
2067949-X
SSG:
3,2
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