In:
New England Journal of Entrepreneurship, Emerald, Vol. 25, No. 2 ( 2022-10-31), p. 103-120
Abstract:
This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software. Findings The findings indicate a positive relationship between internal marketing and employees' entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation. Originality/value The results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees' satisfaction, generated through internal marketing, provides is a prerequisite for customer satisfaction. This therefore creates an environment supportive of entrepreneurial orientation in the club.
Type of Medium:
Online Resource
ISSN:
2574-8904
DOI:
10.1108/NEJE-12-2020-0055
Language:
English
Publisher:
Emerald
Publication Date:
2022
detail.hit.zdb_id:
2169600-7
SSG:
3,2
Permalink
