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  • 1
    Online Resource
    Online Resource
    Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification
    Emerald ; 2020
    In:  International Journal of Contemporary Hospitality Management Vol. 32, No. 12 ( 2020-11-27), p. 3991-4016
    Details
    In: International Journal of Contemporary Hospitality Management, Emerald, Vol. 32, No. 12 ( 2020-11-27), p. 3991-4016
    Abstract: This study aims to investigate ways in which hotel loyalty programs can be designed to enhance customer’s identification with a hotel brand and develop a sustainable customer-brand relationship. Design/methodology/approach The study adopted a cross-sectional design survey questionnaire for data collection and used structural equation modeling data analysis to test the conceptual model. Findings The three loyalty program experiences proposed (member-to-member similarity, memorable loyalty program experience and loyalty program social benefits) exerted significant positive effects on customer-brand identification (CBI), which, in turn, influences customer-brand relationship elements, including trust, commitment and switching resistance. Originality/value This study expands the scope of CBI literature, which previously focused substantially on brand level experiences, by being the first to explore a new set of CBI antecedents with a focus on loyalty program experiences. Furthermore, the current study’s findings delineate specific strategies to uphold the social and experiential aspects of loyalty programs that can develop sustainable customer-brand relationships.
    Type of Medium: Online Resource
    ISSN: 0959-6119 , 0959-6119
    URL: Article
    DOI: 10.1108/IJCHM-06-2020-0550
    Language: English
    Publisher: Emerald
    Publication Date: 2020
    detail.hit.zdb_id: 2028752-5
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  • 2
    Online Resource
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    An overview of residents' perceptions toward gaming development in local community : Theory and practice
    Emerald ; 2009
    In:  Worldwide Hospitality and Tourism Themes Vol. 1, No. 4 ( 2009-10-16), p. 300-319
    Details
    In: Worldwide Hospitality and Tourism Themes, Emerald, Vol. 1, No. 4 ( 2009-10-16), p. 300-319
    Abstract: The purpose of this paper is to overview empirical research on gambling impacts, theories employed to these gambling impact studies and methodology of gambling impacts. Design/methodology/approach An extensive review of literature on several gaming and tourism journals is presented. Findings The paper summarizes theories associated with gaming research, gaming impact variables and methodological perspectives in gaming research. Practical implications The overview of residents' perception provides policy makers to take appropriate actions, minimizing negative impact and maximizing positive impact of gaming industry. Originality/value The paper is the most comprehensive review of both theories and methodologies of journal articles dealing with residents' perception toward gambling development from early 1980s through 2009.
    Type of Medium: Online Resource
    ISSN: 1755-4217
    URL: Article
    DOI: 10.1108/17554210911002156
    Language: English
    Publisher: Emerald
    Publication Date: 2009
    detail.hit.zdb_id: 2501283-6
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  • 3
    Online Resource
    Online Resource
    Smart working in the travel agencies and employees’ quality of life
    Emerald ; 2022
    In:  Tourism Review Vol. 77, No. 4 ( 2022-07-01), p. 989-1008
    Details
    In: Tourism Review, Emerald, Vol. 77, No. 4 ( 2022-07-01), p. 989-1008
    Abstract: El trabajo inteligente en las agencias de viajes y la calidad de vida de los empleados Resumen Propósito Este artículo tiene como objetivo entender el impacto del trabajo inteligente en la calidad de vida de los empleados. Basándose en la lógica de servicio dominante, los actores clave, incluidos los empleados, son integradores de recursos. Este estudio empírico contribuye al conocimiento actual de lo que constituye un servicio transformador al exponer prácticas laborales inteligentes y su relación con la autoeficacia y, en última instancia, la calidad de vida de los empleados. Diseño/Metodología/Enfoque Este estudio sostiene que el trabajo inteligente mejora la autoeficacia de los empleados. Plantea la hipótesis de que la autoeficacia sirve como un recurso clave que puede estimular la creatividad en el lugar de trabajo, la satisfacción laboral y la calidad de vida utilizando la teoría de la conservación de recursos. Se ha realizado una encuesta in situ entre los empleados que han llevado a cabo trabajo inteligente en el contexto de la agencia de viajes. Resultados El trabajo inteligente tiene un efecto positivo en la autoeficacia que influye positivamente en la creatividad en el lugar de trabajo, la satisfacción laboral y la calidad de vida. La creatividad en el lugar de trabajo mejora la satisfacción laboral, pero no influye en la calidad de vida. La satisfacción laboral mejora la calidad de vida, lo que es importante tanto para los servicios turísticos como para sus empleados durante las crisis. Implicaciones De acuerdo con la teoría de la conservación de recursos, la recomendación inmediata a los gerentes es invertir en un trabajo inteligente que pueda conducir a la creatividad, la satisfacción laboral y la calidad de vida de los empleados. Originalidad/Valor Este estudio empírico es el primero del que tengamos constancia en evaluar la viabilidad del trabajo inteligente en el contexto de la agencia de viajes. El trabajo inteligente ofrece beneficios, como la posibilidad de que los empleados trabajen de forma independiente, mejorando así la creatividad profesional, la satisfacción laboral y la calidad de vida. Las agencias de viajes se incluyen principalmente en la categoría de pequeñas y medianas empresas (pymes). En el futuro, las pymes también pueden introducir el trabajo inteligente, que puede llegar a convertirse en su ventaja competitiva para retener a los empleados con talento. Palabras clave Trabajo inteligente, Equidad en las valoraciones, Autoeficacia, Creatividad, Autonomía, Calidad de vida
    Type of Medium: Online Resource
    ISSN: 1660-5373 , 1660-5373
    URL: Article
    DOI: 10.1108/TR-09-2021-0409
    RVK:
    QA 10000
    Language: English
    Publisher: Emerald
    Publication Date: 2022
    detail.hit.zdb_id: 2412174-5
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  • 4
    Online Resource
    Online Resource
    Artificial intelligence enabled robots for stay experience in the hospitality industry in a smart city
    Emerald ; 2022
    In:  Industrial Management & Data Systems Vol. 122, No. 10 ( 2022-11-02), p. 2331-2350
    Details
    In: Industrial Management & Data Systems, Emerald, Vol. 122, No. 10 ( 2022-11-02), p. 2331-2350
    Abstract: The hospitality industry has witnessed numerous changes to enhance the stay experience of guests. To offer a memorable stay experience, the industry has started deploying intelligent robots. Therefore, this case study aims to examine and explore artificial intelligence (AI) enabled robots in hospitality industry in order to enhance guest experience in a smart city. Design/methodology/approach Semistructured interviews have been conducted at Novotel Ambassador Seoul Dongdaemun Hotels and Residences, Seoul, South Korea, to understand the stay experience of guests regarding services offered by AI enabled robots. The authors have selected employees for interviews since employees listen and witness the guest experience directly. Out of 214 employees in the hotel with varied experience and background, 26 interviews are conducted. Findings Through a systematic approach of coding, the authors have identified that deploying AI enabled robots facilitates the automation, information gathering, personalization and seamless service in the hospitality industry of a smart city. Further, with a back-and-forth mapping mechanism based on epistemological principles, the authors made four propositions that lead to the development of a research framework. Research limitations/implications The practicing managers of hospitality industry can employ AI enabled robots within the scope of improving and automating the processes that can also offer increased personalization to enhance the stay experience, which is expected in a smart city. Originality/value The study offers a unique contribution to literature, since it is a live case study, and the information is from the practicing employees of a well-known organization in a hospitality sector from a smart city (Novotel Ambassador Seoul Dongdaemun Hotels and Residences, Seoul, South Korea).
    Type of Medium: Online Resource
    ISSN: 0263-5577
    URL: Article
    DOI: 10.1108/IMDS-10-2021-0621
    Language: English
    Publisher: Emerald
    Publication Date: 2022
    detail.hit.zdb_id: 2002327-3
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  • 5
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    Online Resource
    The influence of corporate social responsibility on travel company employees
    Emerald ; 2018
    In:  International Journal of Contemporary Hospitality Management Vol. 30, No. 1 ( 2018-01-08), p. 178-196
    Details
    In: International Journal of Contemporary Hospitality Management, Emerald, Vol. 30, No. 1 ( 2018-01-08), p. 178-196
    Abstract: The purpose of this paper is to examine how employees’ perceptions of corporate social responsibility (CSR) influence their work engagement (WE), innovative behavior (IB) and intention to stay (IS) with their company, to illuminate the role of CSR at the individual employee level. Design/methodology/approach The data for this study are responses of 455 employees to an online survey at the largest travel company in South Korea. Confirmatory factor analysis and structural equation modeling in Mplus 7.3 are used to analyze the data. Findings Results show that employee perceptions of CSR regarding customers and employees significantly and positively influence their WE, which in turn positively influence their IB and IS. Moreover, WE mediates these relationships. Research limitations/implications Results of this study may not represent the entire travel industry or the country. This study’s model should be tested in other companies and countries. Additionally, longitudinal studies will help understand how employees’ perceptions of CSR and their effects on work attitudes and behavior change over time. Practical implications CSR can be an important tool for developing social capital within an organization by increasing employees’ engagement at work. Higher WE can help employees exert more efforts toward their company’s innovation and stay longer with their company, which can contribute to the company’s performance and competitiveness. Originality/value This study develops and empirically tests a theoretical model based on various disciplines. It extends existing CSR studies by examining the effects of CSR on WE and the mediation effects of WE, which have been rarely explored. This further explains how CSR influences employees’ attitudes and behavior that benefit a company’s competitive advantage to shed light on the resource-based view about employees being an important resource.
    Type of Medium: Online Resource
    ISSN: 0959-6119
    URL: Article
    DOI: 10.1108/IJCHM-07-2016-0372
    Language: English
    Publisher: Emerald
    Publication Date: 2018
    detail.hit.zdb_id: 2028752-5
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  • 6
    Online Resource
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    Relationships between lifestyle of health and sustainability and healthy food choices for seniors
    Emerald ; 2013
    In:  International Journal of Contemporary Hospitality Management Vol. 25, No. 4 ( 2013-05-24), p. 558-576
    Details
    In: International Journal of Contemporary Hospitality Management, Emerald, Vol. 25, No. 4 ( 2013-05-24), p. 558-576
    Abstract: The purpose of this paper is to examine the structural relationships among lifestyle of health and sustainability (LOHAS), healthy food choices, trust, and emotional loyalty and the moderating role of age between seniors and non‐seniors in restaurants. Design/methodology/approach Partial least squares (PLS)‐graph software (version 3.0) was used to analyze the measurements and structural models. The authors employed a PLS regression analysis for both the formative and reflective constructs in the empirical test of the research model. Findings The study revealed that the senior market segment differs from the non‐senior market segment in the following ways: the magnitude of impact of LOHAS on healthy food choices is much stronger for senior diners than for non‐senior diners and the impact of LOHAS on trust and emotional loyalty is greater for seniors than non‐seniors. Research limitations/implications The results of this study can guide the restaurant industry in its research on the implications of LOHAS for seniors. Practical implications Restaurant marketers should develop different strategies for the senior and non‐senior market segments, and they need to focus on target segments rather than attempting to appeal to the market as a whole. Originality/value This paper assists researchers and practitioners by shedding light on the differences among LOHAS, healthy food choices, trust, and emotional loyalty between senior and non‐senior diners.
    Type of Medium: Online Resource
    ISSN: 0959-6119
    URL: Article
    DOI: 10.1108/09596111311322925
    Language: English
    Publisher: Emerald
    Publication Date: 2013
    detail.hit.zdb_id: 2028752-5
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  • 7
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    Online Resource
    Identifying antecedents and outcomes of festival satisfaction : The case of a cosmetics & beauty expo
    Emerald ; 2017
    In:  International Journal of Contemporary Hospitality Management Vol. 29, No. 3 ( 2017-03-20), p. 947-965
    Details
    In: International Journal of Contemporary Hospitality Management, Emerald, Vol. 29, No. 3 ( 2017-03-20), p. 947-965
    Abstract: This study aims to explore the relationships among antecedents (i.e. quality) and outcomes (i.e. trust, support, theme awareness and extension effect) of satisfaction at the 2013 Osong Cosmetics & Beauty (C & B) Expo held in Korea. Design/methodology/approach An onsite survey with self-administered questionnaires was administered for this study. A structural equation modeling (SEM) technique was used to analyze the relationships among ten constructs in the research model. Findings The results indicate that hospitality and product dimensions of quality positively affect satisfaction, satisfaction exerts positive influence on trust and theme awareness, trust performs an important role as a mediator between satisfaction and support and theme awareness significantly mediates satisfaction and extension effect. Practical implications This study encourages the Expo’s organizers to manage quality attributes to ensure Expo satisfaction and to consider extension effects of Expo experiences from long-term perspectives. This study also recommends that local governments develop symbolic products with exhibitors to strengthen the association of Expo themes with regions. Originality/value The current study highlights the role of quality as an antecedent of satisfaction with the C & B Expo, which has not been well-known despite its crucial role in the industry and the regional economy. It also improves the understanding of the inherent cause–effect relationships among antecedents and outcomes of Expo satisfaction. Therefore, this study provides crucial insights that the C & B Expo could be an effective means to reach target markets and stimulate trust from visitors, which, in turn, would encourage support for the C & B industry and extension effects for C & B products as a whole.
    Type of Medium: Online Resource
    ISSN: 0959-6119
    URL: Article
    DOI: 10.1108/IJCHM-02-2016-0069
    Language: English
    Publisher: Emerald
    Publication Date: 2017
    detail.hit.zdb_id: 2028752-5
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  • 8
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    The relationships of brand experience, sports event image and loyalty : Case of Jeju International Ultramarathon Race
    Emerald ; 2019
    In:  International Journal of Sports Marketing and Sponsorship Vol. 20, No. 4 ( 2019-11-04), p. 567-582
    Details
    In: International Journal of Sports Marketing and Sponsorship, Emerald, Vol. 20, No. 4 ( 2019-11-04), p. 567-582
    Abstract: The purpose of this paper is to investigate the relationships among brand experience, sports event image and loyalty in the Jeju International Ultramarathon Race. Design/methodology/approach Data were collected from 313 ultramarathon runners during the 16th Jeju International Ultramarathon Race. Statistical analyses were carried out using confirmatory factor analysis and structural equation modeling. Findings An analysis of the relationship between brand experience and sports event image revealed that affective experience is the most influential dimension, followed by sensory and behavioral experiences. However, intellectual experience showed insignificant relationship. Sports event image indicated a positive effect on word-of-mouth and revisit intention. Research limitations/implications Ultramarathon races are sporting events with few participants, even though it is becoming more popular. The attitude, motivation and personality of people participating in these races may be different in terms of the extreme characteristic and endurance level of sports activity. If the results of this study need to be generalized with other sports event images, a comparative study may help to understand the personality traits of people participating in ultramarathon races and other sports. Practical implications As ultramarathon races are not yet popular sports, to target more people, behavioral experience has an influential role because it is action oriented and actively engages the body. Enriching consumer life by facilitating and creating opportunities to physically experience as well as showing them alternate ways of doing things may attract them to substitute lifestyle and interactions (Pine and Gilmore, 1999). Few other popular endurance race events organize short-distance races and kid races for fun (e.g. Lavaredo Ultra trail race), to engage friends and family members before the start of the main event. Doing so may provide an opportunity to attract more runners, and they may engage in running activities and participate in these kinds of events later, after having this sort of casual experience. Social implications Social networking sites may be used to maintain continuous interaction with the runners and followers. Supporting a social cause is another measure to generate the intellectual experience of sports events. The result of this study shows no significant relationship between intellectual experience and the sports event image. To increase the worldwide popularity of this race and to attract more international runners, a judicious use of web platforms may be an option to maintain regular contact with a wider group of audience. Originality/value This study is the first to examine the relationship between brand experience and sports event image in an ultramarathon event context. Findings contribute to an understanding of the impact of brand experience on sports event image, thereby influencing the loyalty of runners participating in an ultramarathon event.
    Type of Medium: Online Resource
    ISSN: 1464-6668
    URL: Article
    DOI: 10.1108/IJSMS-08-2017-0095
    Language: English
    Publisher: Emerald
    Publication Date: 2019
    detail.hit.zdb_id: 2238604-X
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  • 9
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    Applying mixed methods to explore lighter and darker shades in hybrid dark tourism experiences
    Emerald ; 2023
    In:  Tourism Review Vol. 78, No. 3 ( 2023-05-25), p. 747-760
    Details
    In: Tourism Review, Emerald, Vol. 78, No. 3 ( 2023-05-25), p. 747-760
    Abstract: Aplicación de métodos mixtos Para explorar los matices más claros y más oscuros en las experiencias híbridas de turismo oscuro Diseño/metodología/enfoque El propósito de este estudio es demostrar el encendedor (entretenimiento y estética) experiencias) y los lados más oscuros (experiencias educativas y escapistas) de las experiencias de turismo oscuro. Este El estudio también examina el efecto de los lados más claros y más oscuros de las experiencias de turismo oscuro en funcional y valor emocional. Propósito Para investigar cómo y dónde los visitantes experimentan más claro y más oscuro lados del turismo oscuro, los autores realizaron entrevistas en profundidad a visitantes del desmilitarizado coreano zona desmilitarizada (DMZ). Demostrar las consecuencias de los lados más claros y más oscuros de las experiencias de turismo oscuro en valor funcional y emocional, los autores recopilaron datos de encuestas de campo. En conjunto, los autores utilizaron métodos mixtos con diseño secuencial exploratorio. Hallazgos Los entrevistados describieron vívidamente su entretenimiento (cruzar el puente colgante) y Experiencias estéticas (ver una familia de pájaros grulla desde una corta distancia) en la DMZ coreana. Ellos también describió experiencias educativas (comprendiendo los antecedentes de la guerra civil) y escapistas (limitar las entradas diarias les hizo sentir como si estuvieran entrando en un lugar especial o incluso en un país extranjero). Los resultados de la encuesta mostraron que las experiencias educativas y estéticas aumentaron el valor emocional, mientras que Las experiencias educativas y escapistas mejoraron el valor funcional de un recorrido por la DMZ coreana. Originalidad/valor Investigaciones anteriores operacionalizaron los lados más claros y más oscuros del turismo oscuro con base en Características de los sitios de turismo oscuro. Específicamente, los aspectos más oscuros y más claros del turismo oscuro fueron determinado, dependiendo de si tales sitios están directamente relacionados con la muerte humana o no. sin embargo, el El estudio actual se basa en las experiencias turísticas para operacionalizar los lados más claros y más oscuros del turismo oscuro. Si bien la investigación anterior se centró en el lado de la oferta, este estudio cambia el enfoque hacia el lado de la demanda, por lo que avanzar en el conocimiento de experiencias híbridas de turismo oscuro.
    Type of Medium: Online Resource
    ISSN: 1660-5373 , 1660-5373
    URL: Article
    DOI: 10.1108/TR-01-2022-0002
    RVK:
    QA 10000
    Language: English
    Publisher: Emerald
    Publication Date: 2023
    detail.hit.zdb_id: 2412174-5
    SSG: 3,2
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