GLORIA

GEOMAR Library Ocean Research Information Access

X

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Cognizant, LLC  (5)
  • 1
    Online Resource
    Online Resource
    Tourism Information Trust as a Bridge Between Information Value and Satisfaction: An Exploratory Study
    Cognizant, LLC ; 2008
    In:  Tourism Analysis Vol. 13, No. 5 ( 2008-12-01), p. 565-578
    Details
    In: Tourism Analysis, Cognizant, LLC, Vol. 13, No. 5 ( 2008-12-01), p. 565-578
    Abstract: Online travel information embraces a variety of sources that represent different views and orientations. How do potential travelers decide whether or not to believe the information and, further, use it for their trips? This research proposes a theoretical model of potential tourists' level of trust regarding online tourism information, empirically investigates factors that produce trust (utilitarian value and hedonic value), and identifies beneficial consequences of trust (satisfaction). Structural Equation Modeling was employed to fulfill these research aims. The findings confirm that both the utilitarian and hedonic value attributes of travel information significantly contribute to the generation of trust. Travelers' trust was found to depend upon their satisfaction with online information. This study suggests that tourism information providers should not only limit their views to communicating marketing information and positioning strategies via the websites, but also need to think more about what information “buyers” need and want.
    Type of Medium: Online Resource
    ISSN: 1083-5423
    URL: Article
    DOI: 10.3727/108354208788160441
    Language: English
    Publisher: Cognizant, LLC
    Publication Date: 2008
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
  • 2
    Online Resource
    Online Resource
    Understanding Tourist Revisit Behavior: From a Temporal Perspective
    Cognizant, LLC ; 2008
    In:  Tourism Analysis Vol. 13, No. 3 ( 2008-05-01), p. 317-321
    Details
    In: Tourism Analysis, Cognizant, LLC, Vol. 13, No. 3 ( 2008-05-01), p. 317-321
    Abstract: Despite the importance of tourist retention and loyalty, extant tourism research has provided little explanation as to why an individual tends to return to the same place year after year. Practical experience in the tourism industry shows that time plays a significant role in tourist retention, but the temporal impact on tourist revisit behavior has not been theoretically explored in the tourism literature. To fill this research gap, this research attempts to present a new perspective for understanding destination revisit. This study proposes the Temporal Destination Revisit Behavior (TDRB) concept in comparison to previous tourist typologies across the novelty–familiarity continuum, and suggests meaningful theoretical foundation for destination marketing.
    Type of Medium: Online Resource
    ISSN: 1083-5423
    URL: Article
    DOI: 10.3727/108354208786094816
    Language: English
    Publisher: Cognizant, LLC
    Publication Date: 2008
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
  • 3
    Online Resource
    Online Resource
    Processing Fluency in the use oF Destination Websites
    Cognizant, LLC ; 2013
    In:  Tourism Analysis Vol. 18, No. 2 ( 2013-03-01), p. 193-206
    Details
    In: Tourism Analysis, Cognizant, LLC, Vol. 18, No. 2 ( 2013-03-01), p. 193-206
    Abstract: This study applies processing fluency theory in order to investigate its effectiveness in evaluating destination websites. Processing fluency reveals processes and manipulations that occur at different levels. It can be described as the ease with which externally presented stimuli (i.e., destination websites presented to users) are processed. This study investigates the impacts of four primary website features (information quality, ease of use, interactivity, and visual attractiveness) on processing fluency using destination websites. The results indicate that information quality has the greatest impact on processing fluency, followed by ease of use, and interactivity. The study provides an innovative approach to understanding the effectiveness of destination websites and suggests strategies for website designers.
    Type of Medium: Online Resource
    ISSN: 1083-5423
    URL: Article
    DOI: 10.3727/108354213X13645733247819
    Language: English
    Publisher: Cognizant, LLC
    Publication Date: 2013
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
  • 4
    Online Resource
    Online Resource
    Website Processing Fluency: Its Impacts on Information Trust, Satisfaction, and Destination Attitude
    Cognizant, LLC ; 2014
    In:  Tourism Analysis Vol. 19, No. 1 ( 2014-04-28), p. 111-116
    Details
    In: Tourism Analysis, Cognizant, LLC, Vol. 19, No. 1 ( 2014-04-28), p. 111-116
    Abstract: Processing fluency is an important concept in social cognition, which describes the ease with which externally presented messages are internally processed. This study is one of the first to investigate the processing fluency of destination websites and to identify the beneficial consequences of processing fluency, including trusting the travel information (information trust), satisfaction with that travel information (information satisfaction), and destination attitude. The results indicate that processing fluency has significant impacts on information trust and information satisfaction, and information satisfaction positively influences destination attitude. Tourism marketers are advised to consider the processing fluency of their website design to ensure that the website is effectively persuasive. The study suggests a new angle for future studies assessing the performance of marketing materials in the tourism industry.
    Type of Medium: Online Resource
    ISSN: 1083-5423
    URL: Article
    DOI: 10.3727/108354214X13927625340398
    Language: English
    Publisher: Cognizant, LLC
    Publication Date: 2014
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
  • 5
    Online Resource
    Online Resource
    Demonstrating an Exploratory-Confirmatory Factor Approach to Travel Activity Patterns: A Study of French Pleasure Travelers to North America
    Cognizant, LLC ; 2007
    In:  Tourism Analysis Vol. 12, No. 3 ( 2007-05-01), p. 149-164
    Details
    In: Tourism Analysis, Cognizant, LLC, Vol. 12, No. 3 ( 2007-05-01), p. 149-164
    Abstract: An effective way of understanding travelers' preference in a destination is to investigate travel activity patterns. This study took a two-stage approach to discover how travel activities can be explored and verified by a manageable number of dimensions. Activity participation data collected from 434 French outbound pleasure travelers were factor analyzed to explore possible underlying activity dimensions by an exploratory factor analysis (EFA). Using eight explored activity dimensions (including Nature, Sightseeing, Local Lifestyle, Culture & Social, Beach & Outdoor, City Touring, Shopping & Dining, and Entertainment), a model was then hypothesized and validated based on a confirmatory factor analysis (CFA) to verify the tenability of the dimension structure. The authors also discuss the managerial implications of the findings and recommend the practical use of activity dimensions in destination marketing by prioritizing budget allocations based on activity participation rates.
    Type of Medium: Online Resource
    ISSN: 1083-5423
    URL: Article
    DOI: 10.3727/108354207781626794
    Language: English
    Publisher: Cognizant, LLC
    Publication Date: 2007
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...