In:
Journal of Marketing, SAGE Publications, Vol. 36, No. 4 ( 1972-10), p. 62-74
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224297203600413
Language:
English
Publisher:
SAGE Publications
Publication Date:
1972
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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