In:
Journal of Marketing Research, SAGE Publications, Vol. 14, No. 1 ( 1977-02), p. 52-59
Abstract:
Logit and log-linear models are new techniques for analyzing categorical data. Each of these models is described and applied to a problem involving consumer adoption of a new telecommunications service. The models provide probability-of-adoption predictions that can be used to select favorable market areas for promoting the service.
Type of Medium:
Online Resource
ISSN:
0022-2437
,
1547-7193
DOI:
10.1177/002224377701400106
Language:
English
Publisher:
SAGE Publications
Publication Date:
1977
detail.hit.zdb_id:
2066604-4
detail.hit.zdb_id:
218319-5
SSG:
3,2
Permalink