In:
Journal of Business & Industrial Marketing, Emerald, Vol. 7, No. 4 ( 1992-4-1), p. 63-72
Abstract:
States that while mature industries are a major part of the US
economy, little empirical information is available on competitive strategies appropriate in the mature environment. Discusses, via a case
study of the US hardwood lumber industry, the idea that cost‐based strategies based on Overall Cost Leadership are not sufficient for
mature basic industries. Concludes that the results offer understanding of the strategic changes which can occur during the maturity stage of
the industry life cycle and recommends possible ways of competing in this environment.
Type of Medium:
Online Resource
ISSN:
0885-8624
DOI:
10.1108/08858629210037272
Language:
English
Publisher:
Emerald
Publication Date:
1992
detail.hit.zdb_id:
649550-3
detail.hit.zdb_id:
2019934-X
SSG:
3,2
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