In:
Journal of Promotion Management, Informa UK Limited, Vol. 8, No. 1 ( 2002-05-12), p. 25-33
Type of Medium:
Online Resource
ISSN:
1049-6491
,
1540-7594
DOI:
10.1300/J057v08n01_03
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2002
detail.hit.zdb_id:
2112907-1
SSG:
3,2
Permalink