In:
Serviço Social & Sociedade, FapUNIFESP (SciELO), , No. 103 ( 2010-09), p. 532-553
Abstract:
To take an inventory of the social-related practices by Brazilian entrepreneurs is the aim of this article, whose empirical source is the social reporting of a big company in the metropolitan area of Porto Alegre/RS. The central and transverse hypothesis of the analysis is that the corporate social responsibility does not present any new logic or practice, but it only repeats old assisting practices as a strategy both to attract the working force and to spread and legitimate the company's brand.
Type of Medium:
Online Resource
ISSN:
0101-6628
DOI:
10.1590/S0101-66282010000300007
Language:
Unknown
Publisher:
FapUNIFESP (SciELO)
Publication Date:
2010
detail.hit.zdb_id:
2677909-2
SSG:
7,36
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