In:
Journal of Advertising, Informa UK Limited, Vol. 39, No. 1 ( 2010-04), p. 97-114
Type of Medium:
Online Resource
ISSN:
0091-3367
,
1557-7805
DOI:
10.2753/JOA0091-3367390107
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2010
detail.hit.zdb_id:
2067343-7
detail.hit.zdb_id:
435192-7
SSG:
3,2
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