In:
Industrial Marketing Management, Elsevier BV, Vol. 39, No. 2 ( 2010-2), p. 229-239
Type of Medium:
Online Resource
ISSN:
0019-8501
DOI:
10.1016/j.indmarman.2008.12.017
Language:
English
Publisher:
Elsevier BV
Publication Date:
2010
detail.hit.zdb_id:
120124-4
detail.hit.zdb_id:
2012747-9
SSG:
3,2
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