In:
Journal of Business & Economics Research (JBER), Clute Institute, Vol. 6, No. 4 ( 2011-02-05)
Abstract:
〈 p class="MsoBodyTextIndent2" style="text-align: justify; line-height: normal; text-indent: 0in; margin: 0in 0.5in 0pt; mso-prop-change: 'Michael White' 20070530T1013;" 〉 〈 span style="font-family: & quot;Times New Roman & quot;, & quot;serif & quot;; font-size: 10pt;" 〉 This study examines attitudes toward environmental sustainability among college students. 〈 span style="mso-spacerun: yes;" 〉 & nbsp; 〈 /span 〉 The new area of & ldquo;sustainability reporting & rdquo; identifies business practices that are associated with environmental and social costs. 〈 span style="mso-spacerun: yes;" 〉 & nbsp; 〈 /span 〉 When these costs are known, managers can take steps to reduce them, resulting in improved profit and lessened environmental impact. 〈 span style="mso-spacerun: yes;" 〉 & nbsp; 〈 /span 〉 Many believe it has great potential to change the way business is practiced. 〈 span style="mso-spacerun: yes;" 〉 & nbsp; 〈 /span 〉 Responses were analyzed using multidimensional scaling analyses, permitting comparison of the perceived similarity and dissimilarity of & ldquo;sustainability & rdquo; to other environmentally significant terms. 〈 span style="mso-spacerun: yes;" 〉 & nbsp; 〈 /span 〉 Results from these and semantic differential analyses showed that sustainability is perceived positively, although it is not perceived as especially dynamic nor is it associated with sound economics. 〈 span style="mso-spacerun: yes;" 〉 & nbsp; 〈 /span 〉 Suggestions for educating students and the public about sustainability reporting are offered. 〈 /span 〉 〈 /p 〉
Type of Medium:
Online Resource
ISSN:
2157-8893
,
1542-4448
DOI:
10.19030/jber.v6i4.2408
Language:
Unknown
Publisher:
Clute Institute
Publication Date:
2011
detail.hit.zdb_id:
2428260-1
SSG:
3,2
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