In:
Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development, Vol. 10, No. 4 ( 2022-12-31)
Abstract:
The Marketers and residents of tourist places are facing tourism promotion-related challenges. The trends of digital marketing are stimulating traditional marketers for tourism promotion. Recently, the trend of digital media influencers has been getting considerable attention among marketing academicians and practitioners. However, this study aims to determine the role of modern digital marketing tools for green tourism promotion of foreign tourism in Pakistan. Consequently, 450 questionnaires for data collection were distributed among foreign tourists visiting different tourist destinations. The Partial Least Square (PLS) software was used to analyze the data, and the threshold for significant variables was (P 〈 0.05). The study points out the critical role of modern digital marketing tools, i.e. YouTube marketing and social media influencers, in promoting green tourism through tourism v-logging in Pakistan. The practical implications of this study would enhance the experiences of marketers for green tourism promotion in Pakistan. Moreover, the current research fills the literature gap in the digital marketing domain by thoroughly discussing emerging digital marketing tools.
Type of Medium:
Online Resource
ISSN:
2415-007X
,
2709-801X
DOI:
10.52131/pjhss.2022.1004.0289
Language:
Unknown
Publisher:
International Research Alliance for Sustainable Development
Publication Date:
2022
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