In:
PLOS ONE, Public Library of Science (PLoS), Vol. 17, No. 11 ( 2022-11-16), p. e0275312-
Abstract:
Interest in sustainable food consumption has gradually increased over the previous third decades. Despite substantial studies addressing various topics connected to sustainable food consumption, little research systematically evaluates which factors influence consumers’ purchase of sustainable food. We aim to integrate preliminary findings, compare four original and extended models of the theory of planned behavior (TPB) in the context of sustainable food consumption, and identify measurement and situational moderators using a meta-analytic structural equation modeling approach. The results show that attitude (ATT), subjective norms (SN), and perceived behavioral control (PBC) were most strongly positively correlated with a purchase intention (PI) of sustainable food. Furthermore, the analysis of the moderating effects revealed significant differences in the relationship between PBC and purchase behavior (PB) and between SN and PI in developing and developed countries. In addition, by comparing four original and extended TPB models, this study proposes a theoretical framework to affect customers’ PI of sustainable food. The findings of this study can be used as a foundation for company marketing and government environmental protection promotion.
Type of Medium:
Online Resource
ISSN:
1932-6203
DOI:
10.1371/journal.pone.0275312
DOI:
10.1371/journal.pone.0275312.g001
DOI:
10.1371/journal.pone.0275312.g002
DOI:
10.1371/journal.pone.0275312.g003
DOI:
10.1371/journal.pone.0275312.g004
DOI:
10.1371/journal.pone.0275312.g005
DOI:
10.1371/journal.pone.0275312.g006
DOI:
10.1371/journal.pone.0275312.t001
DOI:
10.1371/journal.pone.0275312.t002
DOI:
10.1371/journal.pone.0275312.t003
DOI:
10.1371/journal.pone.0275312.t004
DOI:
10.1371/journal.pone.0275312.t005
DOI:
10.1371/journal.pone.0275312.t006
DOI:
10.1371/journal.pone.0275312.s001
Language:
English
Publisher:
Public Library of Science (PLoS)
Publication Date:
2022
detail.hit.zdb_id:
2267670-3
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