In:
PLOS ONE, Public Library of Science (PLoS), Vol. 17, No. 3 ( 2022-3-11), p. e0264562-
Abstract:
With the development of the takeaway industry, the demand for disposable cutlery is increasing, posing a heavy burden on the environment. Helping reusable tableware increase market share is important because it helps preserve the natural environment while making commercial gains. Given the additional cost to consumers of using reusable tableware in many settings, this article examines the impact of incorporating environmental propaganda into packaging design on consumer behaviour. The results show that the new packaging with high environmental propaganda satisfaction improves consumers’ brand loyalty, purchase intention and continuance intention. The packaging of low environmental propaganda satisfaction may have negative effects and should be used with caution.
Type of Medium:
Online Resource
ISSN:
1932-6203
DOI:
10.1371/journal.pone.0264562
DOI:
10.1371/journal.pone.0264562.g001
DOI:
10.1371/journal.pone.0264562.g002
DOI:
10.1371/journal.pone.0264562.g003
DOI:
10.1371/journal.pone.0264562.g004
DOI:
10.1371/journal.pone.0264562.g005
DOI:
10.1371/journal.pone.0264562.g006
DOI:
10.1371/journal.pone.0264562.t001
DOI:
10.1371/journal.pone.0264562.t002
DOI:
10.1371/journal.pone.0264562.t003
DOI:
10.1371/journal.pone.0264562.t004
DOI:
10.1371/journal.pone.0264562.t005
DOI:
10.1371/journal.pone.0264562.t006
DOI:
10.1371/journal.pone.0264562.t007
DOI:
10.1371/journal.pone.0264562.t008
DOI:
10.1371/journal.pone.0264562.t009
DOI:
10.1371/journal.pone.0264562.t010
DOI:
10.1371/journal.pone.0264562.t011
DOI:
10.1371/journal.pone.0264562.s001
DOI:
10.1371/journal.pone.0264562.s002
DOI:
10.1371/journal.pone.0264562.r001
DOI:
10.1371/journal.pone.0264562.r002
DOI:
10.1371/journal.pone.0264562.r003
DOI:
10.1371/journal.pone.0264562.r004
Language:
English
Publisher:
Public Library of Science (PLoS)
Publication Date:
2022
detail.hit.zdb_id:
2267670-3
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