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  • Li, Mengli  (3)
  • Economics  (3)
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  • Economics  (3)
RVK
  • 1
    Online Resource
    Online Resource
    Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store
    Wiley ; 2021
    In:  International Transactions in Operational Research Vol. 28, No. 4 ( 2021-07), p. 2033-2054
    Details
    In: International Transactions in Operational Research, Wiley, Vol. 28, No. 4 ( 2021-07), p. 2033-2054
    Abstract: This paper investigates the effectiveness of cooperative advertising in an online‐to‐offline (O2O) supply chain where the manufacturer cooperates with the retailer to implement buy‐online‐and‐pick‐up‐in‐store (BOPS) strategy. Considering the coexistence of channel cooperation and channel competition after the implementation of BOPS, we investigate the impact of BOPS on equilibrium results. Then we study the optimal cooperative advertising and pricing strategy of the O2O supply chain. We also identify the effectiveness of cooperative advertising on the O2O supply chain and supply chain members. We find that the implementation of BOPS can partially substitute the incentive effect of cooperative advertising. In addition, convenience coefficient and commission rate, the two key factors of BOPS, have opposite impacts on optimal decisions in most conditions. Therefore, the optimal strategy depends on the balance of the above two factors. Furthermore, we find that cooperative advertising does not always benefit the O2O supply chain and its members.
    Type of Medium: Online Resource
    ISSN: 0969-6016 , 1475-3995
    URL: Issue
    URL: Article
    DOI: 10.1111/itor.v28.4
    DOI: 10.1111/itor.12805
    RVK:
    QA 10000
    Language: English
    Publisher: Wiley
    Publication Date: 2021
    detail.hit.zdb_id: 2019815-2
    SSG: 3,2
    Location Call Number Limitation Availability
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    Online Resource
  • 2
    Online Resource
    Online Resource
    Cooperative advertising contract design in a supply chain with an offline showroom under asymmetric information
    Informa UK Limited ; 2022
    In:  Journal of the Operational Research Society Vol. 73, No. 2 ( 2022-02-01), p. 261-272
    Details
    In: Journal of the Operational Research Society, Informa UK Limited, Vol. 73, No. 2 ( 2022-02-01), p. 261-272
    Type of Medium: Online Resource
    ISSN: 0160-5682 , 1476-9360
    URL: Article
    DOI: 10.1080/01605682.2020.1843974
    RVK:
    QA 10000
    Language: English
    Publisher: Informa UK Limited
    Publication Date: 2022
    detail.hit.zdb_id: 716033-1
    detail.hit.zdb_id: 2007775-0
    SSG: 3,2
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
  • 3
    Online Resource
    Online Resource
    Information sharing in an e‐tailing supply chain for fresh produce with supplier encroachment
    Wiley ; 2023
    In:  International Transactions in Operational Research
    Details
    In: International Transactions in Operational Research, Wiley
    Abstract: This paper considers an e‐tailing supply chain for fresh produce (E‐FSC) composed of a supplier investing in freshness‐keeping effort and an e‐retailer providing value‐added service. We study the e‐retailer's information sharing strategy with supplier encroachment. First, we discuss the supplier's encroachment strategy without or with information sharing and indicate that the e‐retailer may profit more from encroachment. Second, we explore the e‐retailer's information sharing strategy under two scenarios. Under the independent scenario, the e‐retailer may share information when the freshness sensitivity is comparatively high, which cannot affect the supplier's encroachment strategy. Under the interactive scenario, the e‐retailer influences the supplier's encroachment strategy through an information sharing strategy. The e‐retailer may share (withhold) information to induce (deter) encroachment when the competition intensity is comparatively low or high (moderate). Finally, we discuss the influence of the entry cost on E‐FSC members’ profits, which finds that increasing entry cost may improve the supplier's profit.
    Type of Medium: Online Resource
    ISSN: 0969-6016 , 1475-3995
    URL: Article
    DOI: 10.1111/itor.13262
    RVK:
    QA 10000
    Language: English
    Publisher: Wiley
    Publication Date: 2023
    detail.hit.zdb_id: 2019815-2
    SSG: 3,2
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
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