In:
Interfaces, Institute for Operations Research and the Management Sciences (INFORMS), Vol. 42, No. 1 ( 2012-02), p. 33-44
Abstract:
Industrial and Commercial Bank of China (ICBC), the world's largest publicly traded bank as measured by market capitalization, deposit volume, and profitability, has a network of over 16,000 branches. This network is an important core competency and is fundamental to ICBC business development. To keep its leading position in the fast-changing and competitive China market, ICBC needed to reconfigure its branch locations and service capabilities to match the regional economy and customer distribution; therefore, it had to quickly identify new high-potential market areas in which to open branches. ICBC partnered with IBM to customize an operations research-based branch network optimization system, Branch Reconfiguration (BR), which it has implemented in over 40 major cities in China. In a typical major city (e.g., Suzhou), ICBC attributes US $1.04 billion in increased deposits to BR. The BR project is an example of successfully using operations research and management sciences to transform the service channels of a large bank in a manner that will continue to improve the bank's business development and decision making.
Type of Medium:
Online Resource
ISSN:
0092-2102
,
1526-551X
DOI:
10.1287/inte.1110.0614
Language:
English
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
Publication Date:
2012
detail.hit.zdb_id:
2020777-3
detail.hit.zdb_id:
2962133-1
SSG:
24,1
SSG:
3,2
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