In:
Journal of Global Marketing, Informa UK Limited, Vol. 22, No. 1 ( 2009-01-06), p. 53-66
Type of Medium:
Online Resource
ISSN:
0891-1762
,
1528-6975
DOI:
10.1080/08911760802511410
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2009
detail.hit.zdb_id:
2068833-7
SSG:
3,2
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