In:
American Behavioral Scientist, SAGE Publications, Vol. 61, No. 7 ( 2017-06), p. 707-723
Abstract:
This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that between message plausibility and retransmission. By highlighting some implications for theory and practice, this article concludes with some limitations and suggestions for further research.
Type of Medium:
Online Resource
ISSN:
0002-7642
,
1552-3381
DOI:
10.1177/0002764217717561
Language:
English
Publisher:
SAGE Publications
Publication Date:
2017
detail.hit.zdb_id:
206867-9
detail.hit.zdb_id:
1499983-3
SSG:
3,4
SSG:
5,2
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