In:
Journal of Strategic Marketing, Informa UK Limited, Vol. 11, No. 2 ( 2003-06), p. 133-159
Type of Medium:
Online Resource
ISSN:
0965-254X
,
1466-4488
DOI:
10.1080/0965254032000102939
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2003
detail.hit.zdb_id:
2020800-5
SSG:
3,2
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