In:
Journal of Hospitality & Tourism Research, SAGE Publications
Abstract:
Rural residents’ enthusiasm and persistence for participation in tourism employment contribute to the sustainable development of destination tourism. Taking Majiagou village in Hebei Province as a case study, this research focused on changes to residents’ participation behavior in tourism employment, using unstructured interviews and observations. Bounded rational decision theory was applied to delineate the decision-making process of tourism employment participation. The results indicated that rural residents’ participation in tourism employment was subject to a dynamic process of change across three phases: trial participation, herd participation, and selective withdrawal. This evolution is specifically guided by an internal mechanism consisting of "tourism industry attributes—individual bounded rationality—individual employment decision-making.” The study provides an effective analytical framework for characterizing the behavior of rural residents in a tourism community and offers managerial implications for the government to improve the effectiveness and sustainability of community participation.
Type of Medium:
Online Resource
ISSN:
1096-3480
,
1557-7554
DOI:
10.1177/10963480221095722
Language:
English
Publisher:
SAGE Publications
Publication Date:
2022
detail.hit.zdb_id:
2202405-0
SSG:
3,2
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