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  • 11
    Online Resource
    Online Resource
    Association for the Advancement of Artificial Intelligence (AAAI) ; 2020
    In:  Proceedings of the AAAI Conference on Artificial Intelligence Vol. 34, No. 10 ( 2020-04-03), p. 13769-13770
    In: Proceedings of the AAAI Conference on Artificial Intelligence, Association for the Advancement of Artificial Intelligence (AAAI), Vol. 34, No. 10 ( 2020-04-03), p. 13769-13770
    Abstract: Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM). Existing sponsored search models are all based on traditional statistical models, which have poor RPM performance when queries follow a heavy-tailed distribution. Here, we propose an RPMoriented Query Rewriting Framework (RQRF) which outputs related bid keywords that can yield high RPM. RQRF embeds both queries and bid keywords to vectors in the same implicit space, converting the rewriting probability between each query and keyword to the distance between the two vectors. For label construction, we propose an RPM-oriented sample construction method, labeling keywords based on whether or not they can lead to high RPM. Extensive experiments are conducted to evaluate performance of RQRF. In a one month large-scale real-world traffic of e-commerce sponsored search system, the proposed model significantly outperforms traditional baseline.
    Type of Medium: Online Resource
    ISSN: 2374-3468 , 2159-5399
    Language: Unknown
    Publisher: Association for the Advancement of Artificial Intelligence (AAAI)
    Publication Date: 2020
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  • 12
    Online Resource
    Online Resource
    Association for the Advancement of Artificial Intelligence (AAAI) ; 2021
    In:  Proceedings of the AAAI Conference on Artificial Intelligence Vol. 35, No. 14 ( 2021-05-18), p. 12683-12691
    In: Proceedings of the AAAI Conference on Artificial Intelligence, Association for the Advancement of Artificial Intelligence (AAAI), Vol. 35, No. 14 ( 2021-05-18), p. 12683-12691
    Abstract: In multi-turn dialog, utterances do not always take the full form of sentences (Carbonell 1983), which naturally makes understanding the dialog context more difficult. However, it is essential to fully grasp the dialog context to generate a reasonable response. Hence, in this paper, we propose to improve the response generation performance by examining the model's ability to answer a reading comprehension question, where the question is focused on the omitted information in the dialog. Enlightened by the multi-task learning scheme, we propose a joint framework that unifies these two tasks, sharing the same encoder to extract the common and task-invariant features with different decoders to learn task-specific features. To better fusing information from the question and the dialog history in the encoding part, we propose to augment the Transformer architecture with a memory updater, which is designed to selectively store and update the history dialog information so as to support downstream tasks. For the experiment, we employ human annotators to write and examine a large-scale dialog reading comprehension dataset. Extensive experiments are conducted on this dataset, and the results show that the proposed model brings substantial improvements over several strong baselines on both tasks. In this way, we demonstrate that reasoning can indeed help better response generation and vice versa. We release our large-scale dataset for further research.
    Type of Medium: Online Resource
    ISSN: 2374-3468 , 2159-5399
    Language: Unknown
    Publisher: Association for the Advancement of Artificial Intelligence (AAAI)
    Publication Date: 2021
    Location Call Number Limitation Availability
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