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  • 1
    Online Resource
    Online Resource
    Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective
    AMH International Conferences and Seminars Organizing LLC ; 2021
    In:  Information Management and Business Review Vol. 13, No. 3(I) ( 2021-12-20), p. 1-13
    Details
    In: Information Management and Business Review, AMH International Conferences and Seminars Organizing LLC, Vol. 13, No. 3(I) ( 2021-12-20), p. 1-13
    Abstract: Social media tools have emerged as an imperative source of information for customers. However, the relationship between information volume on social media and consumer choice quality remains blurred in literature. The study sought to examine the relationship between choice overload on social media and product choice quality, and how choice quality influences post-purchase dissonance. The study employed a positivist research paradigm and an explanatory design to examine the relationship between the various constructs. Using a purposive sampling method, Responses from 249 respondents were quantitatively analyzed.  Structural equation modeling (SEM) was utilized. The outcome revealed a direct significant effect of choice overload on poor choice quality and a strong positive association between choice quality and post-purchase dissonance using social media tools. The distinctiveness of the study adds to the existing literature by extending the current understanding of post-purchase dissonance and consumer behavior in general.
    Type of Medium: Online Resource
    ISSN: 2220-3796
    URL: Issue
    URL: Article
    DOI: 10.22610/imbr.v13i3(I)
    DOI: 10.22610/imbr.v13i3(I).3209
    Language: Unknown
    Publisher: AMH International Conferences and Seminars Organizing LLC
    Publication Date: 2021
    detail.hit.zdb_id: 2621649-8
    SSG: 3,2
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  • 2
    Online Resource
    Online Resource
    Why Irregular Ghanaian and Nigerian Migrants in Germany fail to Return Home
    Nomos Verlag ; 2020
    In:  Sicherheit & Frieden Vol. 38, No. 3 ( 2020), p. 169-176
    Details
    In: Sicherheit & Frieden, Nomos Verlag, Vol. 38, No. 3 ( 2020), p. 169-176
    Type of Medium: Online Resource
    ISSN: 0175-274X
    URL: Issue
    URL: Article
    DOI: 10.5771/0175-274X-2020-3
    DOI: 10.5771/0175-274X-2020-3-169
    RVK:
    MA 6644
    Language: Unknown
    Publisher: Nomos Verlag
    Publication Date: 2020
    detail.hit.zdb_id: 380944-4
    detail.hit.zdb_id: 2671316-0
    SSG: 3,6
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  • 3
    Online Resource
    Online Resource
    Brand Equity, Website Quality and M-Commerce Adoption: An Extended Tam Study in the Apparel Industry
    Sciencedomain International ; 2023
    In:  Current Journal of Applied Science and Technology Vol. 42, No. 26 ( 2023-08-22), p. 17-37
    Details
    In: Current Journal of Applied Science and Technology, Sciencedomain International, Vol. 42, No. 26 ( 2023-08-22), p. 17-37
    Abstract: The present study draws on the extended Technology Acceptance Model to empirically examine the effects of website quality and brand equity on consumers' perceptions and behavioural intentions on utilizing apparel m-commerce. Data is collected from 421 Ghanaian customers and analyzed using the structural equation modeling technique. The study finds that website quality and brand equity are germane to consumers' perceptions of the usefulness and ease of use of websites, which in turn influence their attitudes and behavioural intentions to adopt apparel m-commerce. The study also discovers that Covid-19 moderates the relationship between perceived usefulness and customers' behavioural intention to use apparel m-commerce. The study provides managerial and theoretical insights into understanding TAM2, brand equity, website quality, and consumers' propensity to shop for apparels on mobile platforms.
    Type of Medium: Online Resource
    ISSN: 2457-1024
    URL: Article
    DOI: 10.9734/cjast/2023/v42i264188
    Language: Unknown
    Publisher: Sciencedomain International
    Publication Date: 2023
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  • 4
    Online Resource
    Online Resource
    Advertising of unhealthy foods and beverages around primary and junior high schools in Ghana's most urbanized and populous region
    Frontiers Media SA ; 2022
    In:  Frontiers in Public Health Vol. 10 ( 2022-9-23)
    Details
    In: Frontiers in Public Health, Frontiers Media SA, Vol. 10 ( 2022-9-23)
    Abstract: The advertising of energy-dense, nutrient-poor foods and beverages is a common feature in obesogenic food environments. Such advertising, within and around settings where children live, learn, and play, negatively affects their food acquisition and consumption. We examined the extent and nature of food and beverage advertising around primary and junior high schools in Ghana's most populous and urbanized region, Greater Accra. Materials and methods Outdoor advertisements for foods and beverages within a 250 m road network distance of 200 randomly sampled schools were geocoded. For each food and beverage advertisement, information was collected on the setting, type, size, and number of product types featured in the advertisement. Promotional techniques (promotional characters and premium offers) used in advertisements were documented. Advertised foods and beverages were classified using the INFORMAS and NOVA food classification systems. Results A total of 5,887 advertisements were identified around the schools surveyed, 42% of which were for foods and beverages. Advertisements were most prevalent at food outlets (78% of all food advertisements), but also along roads and on non-food structures. Overall, 70% of food advertisements featured non-core/unhealthy products, while 12 and 14% had core/healthy and miscellaneous (including soup cubes, seasonings, and tea) products. About 4% of food advertisements had only a product/brand name or logo displayed. One out of two of the foods and beverages advertised were ultra-processed foods, 30% processed, 3% processed culinary ingredients, and 17% unprocessed or minimally processed foods. Sugar-sweetened beverages were the most advertised food product type (32%). Promotional characters were found on 14% of all food advertisements (most–69% were cartoons or manufacturer's characters), while 8% of all food advertisements had premium offers (including price discounts and gift/collectables). Conclusions There is an abundance of unhealthy food advertisements around primary and junior high schools in the Greater Accra Region. Policy actions such as restricting the promotion of unhealthy foods in children's settings are needed to protect pupils from such advertising practices.
    Type of Medium: Online Resource
    ISSN: 2296-2565
    URL: Article
    DOI: 10.3389/fpubh.2022.917456
    Language: Unknown
    Publisher: Frontiers Media SA
    Publication Date: 2022
    detail.hit.zdb_id: 2711781-9
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  • 5
    Online Resource
    Online Resource
    Availability of healthy and unhealthy foods in modern retail outlets located in selected districts of Greater Accra Region, Ghana
    Frontiers Media SA ; 2022
    In:  Frontiers in Public Health Vol. 10 ( 2022-11-9)
    Details
    In: Frontiers in Public Health, Frontiers Media SA, Vol. 10 ( 2022-11-9)
    Abstract: Intake of unhealthy foods is linked to the onset of obesity and diet-related non-communicable diseases (NCDs). Availability of unhealthy (nutritionally poor) foods can influence preference, purchasing and consumption of such foods. This study determined the healthiness of foods sold at modern retail outlets- supermarkets and mini-marts in the Greater Accra Region of Ghana. Methods All modern retail outlets located in six districts of Greater Accra were eligible. Those & lt; 200 m 2 of floor area and with permanent structures were categorized as mini-marts; and those ≥200 m 2 as supermarkets. Shelf length of all available foods were measured. Healthiness of food was determined using two criteria - the NOVA classification and energy density of foods. Thus, ultra-processed foods or food items with & gt;225 kcal/100 g were classified as unhealthy. The ratio of the area occupied by unhealthy to healthy foods was used to determine the healthiness of modern retail outlets. Results Of 67 retail outlets assessed, 86.6% were mini-marts. 85.0% of the total SHELF area was occupied by foods categorized as unhealthy (ranging from 9,262 m 2 in Ashiaman Municipality to 41,892 m 2 in Accra Metropolis). Refined grains/grain products were the most available, occupying 30.0% of the total food shelf space, followed by sugar-sweetened beverages (20.1% of total shelf space). The least available food group–unprocessed staples, was found in only one high income district, and occupied 0.1% of the total food shelf space. Retail outlets in two districts did not sell fresh fruits or fresh/unsalted canned vegetables. About two-thirds of food products available ( n = 3,952) were ultra-processed. Overall, the ratio of ultra-processed-to-unprocessed foods ranged from 3 to 7 with an average (SD) of 5(2). Thus, for every healthy food, there were five ultra-processed ones in the studied retail outlets. Conclusion This study reveals widespread availability of ultra-processed foods in modern retail outlets within the selected districts. Toward a healthier food retail environment, public health and food regulators, in partnership with other stakeholders need to institute measures that improve availability of healthy foods within supermarkets and mini-marts.
    Type of Medium: Online Resource
    ISSN: 2296-2565
    URL: Article
    DOI: 10.3389/fpubh.2022.922447
    Language: Unknown
    Publisher: Frontiers Media SA
    Publication Date: 2022
    detail.hit.zdb_id: 2711781-9
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  • 6
    Online Resource
    Online Resource
    Symbolically Speaking: The Use of Semiotics in Marketing Politics in Ghana
    CODESRIA - Council for the Development of Social Science Research in Africa ; 2009
    In:  Identity, Culture and Politics Vol. 10, No. 1 ( 2009-07-13)
    Details
    In: Identity, Culture and Politics, CODESRIA - Council for the Development of Social Science Research in Africa, Vol. 10, No. 1 ( 2009-07-13)
    Abstract: Le retour du Ghana à la démocratie depuis 1992, a apporté dans le domaine politique, électoral et celui de l'organisation de campagnes de nombreux changements, notamment une sophistication croissante des campagnes. Les partis politiques cherchent de nouveaux modes d'utilisation de la sémiotique - signes, de sons et de symboles. La simplification des messages ainsi qu’il est d’usage dans le domaine de la publicité commerciale est l'un de ces moyens. Bien que la pratique existe depuis des décennies, elle n’a à peine touché les discours politiques du Ghana comme littérature surtout comme un moyen d’attirer des électeurs et d’influer sur les résultats des campagnes électorales. Depuis les élections de 2000, lorsque le New Patriotic Party (NPP) lança le célèbre slogan ", ASEE ho" (littéralement, le fond en la langue Akan), l'utilisation des signes, des sons et de symboles pour promouvoir les messages politiques locaux s’est développé au Ghana au fur et à mesure des élections. Depuis les signes, les sons et les symboles servent à montrer les prises de position ou à résumer les positions des partis politiques. Ainsi s’impose la nécessité d’étudier scientifiquement ces aspects et c’est l'objectif de cet article.
    Type of Medium: Online Resource
    ISSN: 0851-2914 , 0851-2914
    URL: Article
    DOI: 10.57054/icp.v10i1.5103
    Language: Unknown
    Publisher: CODESRIA - Council for the Development of Social Science Research in Africa
    Publication Date: 2009
    detail.hit.zdb_id: 2261017-0
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  • 7
    Online Resource
    Online Resource
    Table_9.DOCX
    Frontiers Media SA ; 2021
    In:  Frontiers in Nutrition Vol. 8 ( 2021-8-18)
    Details
    In: Frontiers in Nutrition, Frontiers Media SA, Vol. 8 ( 2021-8-18)
    Abstract: Background: This study describes the rationale, adaptation, and final protocol of a project developed to address the increase in obesity and nutrition-related non-communicable diseases (NR-NCDs) in Ghana. Code-named the Measurement, Evaluation, Accountability, and Leadership Support for NCDs (MEALS4NCDs) project, it aims to measure and support public sector actions that create healthy food marketing, retail, and provisioning environments for Ghanaian children using adapted methods from the International Network for Food and Obesity/NCDs Research Monitoring and Action Support (INFORMAS). Methods: The protocol for this observational study draws substantially from the INFORMAS' Food Promotion and Food Provision Modules. However, to appraise the readiness of local communities to implement interventions with strong potential to improve food environments of Ghanaian children, the MEALS4NCDs protocol has innovatively integrated a local community participatory approach based on the community readiness model (CRM) into the INFORMAS approaches. The setting is Ghana, and the participants include health and nutrition policy-makers, nutrition and food service providers, consumers, school authorities, and pupils of Ghanaian basic schools. Results: The study establishes a standardized approach to providing implementation science evidence for the prevention of non-communicable diseases (NCDs) in Ghana. It demonstrates feasibility and the innovative application of the INFORMAS expanded food promotion and food provision modules, together with the integration of the CRM in a lower-middle income setting. Conclusion: The research will facilitate the understanding of the processes through which the INFORMAS approach is contextualized to a lower-middle income African context. The protocol could be adapted for similar country settings to monitor relevant aspects of food environments of children.
    Type of Medium: Online Resource
    ISSN: 2296-861X
    URL: Article
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    DOI: 10.3389/fnut.2021.644320
    DOI: 10.3389/fnut.2021.644320.s001
    DOI: 10.3389/fnut.2021.644320.s002
    DOI: 10.3389/fnut.2021.644320.s003
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    DOI: 10.3389/fnut.2021.644320.s007
    DOI: 10.3389/fnut.2021.644320.s008
    DOI: 10.3389/fnut.2021.644320.s009
    DOI: 10.3389/fnut.2021.644320.s010
    DOI: 10.3389/fnut.2021.644320.s011
    DOI: 10.3389/fnut.2021.644320.s012
    DOI: 10.3389/fnut.2021.644320.s013
    DOI: 10.3389/fnut.2021.644320.s014
    DOI: 10.3389/fnut.2021.644320.s015
    Language: Unknown
    Publisher: Frontiers Media SA
    Publication Date: 2021
    detail.hit.zdb_id: 2776676-7
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  • 8
    Online Resource
    Online Resource
    Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties
    AMH International Conferences and Seminars Organizing LLC ; 2021
    In:  Information Management and Business Review Vol. 13, No. 3(I) ( 2021-12-20), p. 30-40
    Details
    In: Information Management and Business Review, AMH International Conferences and Seminars Organizing LLC, Vol. 13, No. 3(I) ( 2021-12-20), p. 30-40
    Abstract: In recent times political parties appear to be focusing narrowly on winning elections to the detriment of effective management of their intra-party relationships. The neglect of managing relationships is having a negative effect on parties, hence this study. The study looked at the practice of political relationship marketing in the two leading parties in Ghana, focusing on micro-interactions at the constituency level. Twenty-four party executives were drawn from eight constituencies for interview. Thematic analysis was carried out to identify relationship marketing practices in the parties. The findings demonstrate the presence of some political relationship marketing antecedents. A fully-fledged political relationship marketing practice is however absent.
    Type of Medium: Online Resource
    ISSN: 2220-3796
    URL: Issue
    URL: Article
    DOI: 10.22610/imbr.v13i3(I)
    DOI: 10.22610/imbr.v13i3(I).3228
    Language: Unknown
    Publisher: AMH International Conferences and Seminars Organizing LLC
    Publication Date: 2021
    detail.hit.zdb_id: 2621649-8
    SSG: 3,2
    Location Call Number Limitation Availability
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    Online Resource
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