In:
Foodservice Management Society of Korea, Foodservice Management Society of Korea, Vol. 26, No. 2 ( 2023-04-30), p. 171-189
Abstract:
This study analyzed consumer awareness of 'Omakase' and 'Imokase', which have rapidly increased consumer interest in the last 2 to 3 years, using big data. Through this, it was intended to be used as basic data to interpret the meaning of consumer behavior for these two restaurant businesses. From January 1, 2022 to December 31, 2022, text data containing Omakase or Imokase were collected from Naver and Daum, and text mining, keyword frequency analysis, centrality analysis, semantic network analysis, and CONCOR analysis were performed. The results of this study are as follows. First, consumers have a positive perception of omakase and imokase. Second, Second, consumers perceive Omakase as follows. ① Region(Gangnam) ② Menu(sushi, Korean beef, sushi, Japanese food, beef) ③ How to use(dinner, lunch, course) ④ Important attributes(price, value for money, friends, use for the first time). Third, consumers perceive imokase as follows. ① region(Gangneung, Euljiro, Seomyeon) ② menu(yang-gobchang, sulsang, danji) ③ How to use(pub, anju) ④ important attribute (omakase, dongsang-imong, imo).
Type of Medium:
Online Resource
ISSN:
1229-1838
,
2734-0600
Uniform Title:
텍스트 네트워크 분석을 활용한 오마카세와 이모카세에 대한 소비자 인식에 관한 연구
DOI:
10.47584/jfm.2023.26.2.
DOI:
10.47584/jfm.2023.26.2.171
Language:
Unknown
Publisher:
Foodservice Management Society of Korea
Publication Date:
2023
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