In:
Experimental Psychology, Hogrefe Publishing Group, Vol. 48, No. 2 ( 2001-04), p. 107-122
Abstract:
Abstract. It is argued that a model of goal-independent spreading activation in a social or semantic knowledge structure is insufficient to explain implicit association effects in the IAT ( Greenwald, McGhee, & Schwartz, 1998 ). An alternative account is proposed, which attributes IAT effects to differential costs for switching between task sets. Two experiments were conduced to test this account. In Experiment 1, specific task-set switching cost was a function of IAT condition: switching between tasks was associated with significantly more cost in the incompatible IAT phase. In a second experiment the magnitude of the IAT effect was reduced when task-set reconfiguration was possible in advance of or simultaneously with the upcoming stimulus. The results are discussed with respect to recently suggested accounts of the effect.
Type of Medium:
Online Resource
ISSN:
1618-3169
,
2190-5142
DOI:
10.1026//0949-3946.48.2.107
Language:
German
Publisher:
Hogrefe Publishing Group
Publication Date:
2001
detail.hit.zdb_id:
1237835-5
detail.hit.zdb_id:
2073857-2
SSG:
2,1
SSG:
5,2
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