In:
SAGE Open, SAGE Publications, Vol. 13, No. 4 ( 2023-10)
Abstract:
Plain Language Summary Sustainable Luxury: Balancing Exclusivity and Responsibility in Influencing Consumer Purchase Intentions We reviewed key research in marketing communications to explore whether and how luxury brands, focusing on environmental protection and social responsibility, influence people’s purchasing intentions. Our review indicates that research on the impact of sustainable luxury products and their relationship with consumer purchase intentions is rapidly growing. As an emerging field, current studies show that the paths and sources of influence are multifaceted. Luxury brands should approach the topic of manufacturing and retail sustainability on a case-by-case basis, measuring whether it translates into improved purchasing behavior. This is a key insight for luxury brands striving to balance exclusivity with sustainability. Essentially, our review highlights that luxury and responsibility can go hand-in-hand. The crucial point is how to demonstrate responsibility discreetly without it backfiring.
Type of Medium:
Online Resource
ISSN:
2158-2440
,
2158-2440
DOI:
10.1177/21582440231216285
Language:
English
Publisher:
SAGE Publications
Publication Date:
2023
detail.hit.zdb_id:
2628279-3
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