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  • Rashidin, Md. Salamun  (2)
  • BIFO-HF  (2)
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  • BIFO-HF  (2)
  • 1
    Online Resource
    Online Resource
    SAGE Publications ; 2021
    In:  SAGE Open Vol. 11, No. 2 ( 2021-04), p. 215824402110278-
    In: SAGE Open, SAGE Publications, Vol. 11, No. 2 ( 2021-04), p. 215824402110278-
    Abstract: Despite the booming market of fresh food, the fresh e-commerce platform holds only a limited market share, owing to the lack of habitual usage of these platforms. This article explores the determinants of purchase intention when using a fresh e-commerce platform. The integrated technology acceptance model (Unified Theory of Acceptance and Use of Technology [UTAUT]) is employed as the framework. A questionnaire survey was conducted and is analyzed using the structural equation model. We find that both performance expectancy and social influence have a significantly positive effect on consumers’ purchase intention using fresh e-commerce platforms, while perceived risk has a significantly negative effect. Perceived trust plays a mediating role between performance expectancy and purchase intention, social influence and purchase intention, as well as perceived risk and purchase intention. In addition, food safety awareness is a moderator between perceived trust and purchase intention.
    Type of Medium: Online Resource
    ISSN: 2158-2440 , 2158-2440
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2021
    detail.hit.zdb_id: 2628279-3
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  • 2
    Online Resource
    Online Resource
    SAGE Publications ; 2020
    In:  SAGE Open Vol. 10, No. 1 ( 2020-01), p. 215824401989821-
    In: SAGE Open, SAGE Publications, Vol. 10, No. 1 ( 2020-01), p. 215824401989821-
    Abstract: Multinational enterprises (MNEs) are key drivers of globalization. The study investigated the performance of leading Chinese electronics MNEs, Huawei, Lenovo, and Haier, and made a comparison between Chinese electronics MNEs and American electronics MNEs along with their specifications in terms of globalization by using Asmussen’s model, Petersen’s model, Rugman’s firm-specific and country-specific advantage (FSA-CSA) matrix, and the Porter’s diamond model. Findings revealed that only Huawei is the truly global company at present; nevertheless, Lenovo and Haier are both on the right track, reaching the same status as Huawei. These firms can successfully utilize their country-specific advantages by capitalizing on China’s external partnerships and existing trade agreements. Chinese projects seem to be able to provide Chinese MNEs with the ability to maximize their opportunity to seek growth externally and enter the global market. An examination of MNE practices facilitated by American and Chinese firms imparts relevant commonalities but differences in operational practices. Small enterprises can follow the process and strategy, while policymakers will receive a suggestion to implicate an industrial-friendly policy.
    Type of Medium: Online Resource
    ISSN: 2158-2440 , 2158-2440
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2020
    detail.hit.zdb_id: 2628279-3
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
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