In:
Korean Publishing Science Society, Korean Publishing Science Society, Vol. 109 ( 2022-12-31), p. 69-97
Kurzfassung:
The e-book market has continued to grow as the supply of smart devices has expanded. This study verified the effect of basic psychological needs of e-book users on their use intention through perceived usefulness and perceived ease of use. As a result of the study, first, it was found that autonomy did not have a positive effect on perceived usefulness, but had a positive effect on perceived ease of use. Second, it was found that competence had a positive effect on perceived usefulness, but did not have a positive effect on perceived ease of use. Third, it was found that the relationship had a positive effect on perceived usefulness and perceived ease of use. Fourth, it was found that perceived usefulness had a positive effect on the use intention. Fifth, it was found that perceived ease of use had a positive effect on perceived usefulness. Sixth, it was found that perceived ease of use did not have a positive effect on the use intention. For the e-book market to continuously develop, it is necessary to look at the functional aspect of the service and the psychological aspect of users organizationally.
Materialart:
Online-Ressource
ISSN:
1738-0421
Originaltitel:
전자책 이용자의 기본심리욕구가 지각된 유용성과 지각된 이용용이성을 통해 이용의도에 미치는 영향
DOI:
10.21732/skps.2022.109.
DOI:
10.21732/skps.2022.109.69
Sprache:
Unbekannt
Verlag:
Korean Publishing Science Society
Publikationsdatum:
2022
SSG:
6,25
SSG:
6,26
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