In:
The Singapore Economic Review, World Scientific Pub Co Pte Ltd, Vol. 65, No. 06 ( 2020-12), p. 1439-1455
Abstract:
This study aims to understand how local enterprises establish brand awareness through tough entrepreneurship as well as focus on international markets so as to inject new ideas and to promote brand value. Examining this issue experimentally on B coffee company with data from Taiwan and China during 2010 to 2012, we use Network Meta-Frontier Data Envelopment Analysis to estimate the cross-strait performances of this firm in order to examine their differences and to propose direction for subsequent improvement. The empirical results are as follows. First, from 2010 to 2012 the channel scale and output in Taiwan is superior to that in China. Second, the performance of China’s channels is on the decline with large fluctuations, whereas Taiwan’s channels are getting better. Third, analyzing the average efficiency value of both sides comprehensively, we find that Taiwan’s channels perform more steadily due to a longer time of establishment and more mature allocation.
Type of Medium:
Online Resource
ISSN:
0217-5908
,
1793-6837
DOI:
10.1142/S0217590820500587
Language:
English
Publisher:
World Scientific Pub Co Pte Ltd
Publication Date:
2020
detail.hit.zdb_id:
2098755-9
SSG:
6,25
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