Abstract: Sreekumar R. Bhaskaran (“ Consumer Mental Accounts and Implications to Selling Base Products and Add-ons ”) is an assistant professor of operations management at the Cox School of Business, Southern Methodist University. He has a B.E. in mechanical engineering from the Indian Institute of Technology Madras, an MBA in operations and marketing from the Indian Institute of Management Calcutta, and a Ph.D. in supply chain and operations management from the McCombs School of Business, University of Texas at Austin. His primary research interests include new product development, supply chain management, and marketing and operation interfaces. His work has previously appeared in Management Science, Marketing Science, and Production and Operations Management. Dondeena Bradley (“ Further Examining the Impact of the NLEA on Nutrition ”) is the Vice President, Global R & D and Nutrition Ventures, at PepsiCo, where she is responsible for designing new solutions that target the special needs of consumers with diverse health and nutrition challenges. Prior to joining PepsiCo in 2007, she held numerous roles in the areas of strategy, nutrition, and health with Johnson & Johnson, Mars Inc., the Stepan Company, and the Campbell Soup Company. She received her Ph.D. in food science from The Ohio State University, her M.S. in nutrition from Purdue University, and her B.S. from Anderson University. Dipankar Chakravarti (“ Bidding Behavior in Descending and Ascending Auctions ”) is a professor of marketing at the Johns Hopkins Carey Business School, where he served as Vice Dean, Programs, and is also a professor emeritus at the University of Colorado, Boulder, where he was the Ortloff Professor of Business. He holds a Ph.D. in industrial administration from Carnegie Mellon University and has taught previously at the University of Arizona, Duke, and University of Florida. His current research examines marketing and consumer behavior issues in emerging economies, with a focus on the psychology of consumption in poverty and development. His research on consumer and managerial decision making in marketing contexts has been published in the field's leading scholarly journals and received several significant academic recognitions. Among his other contributions to the marketing field are two sons—one a practitioner and the other an academic; he also has three grandsons who he hopes will also publish in Marketing Science one day. Amar Cheema (“ Bidding Behavior in Descending and Ascending Auctions ”) is an associate professor of marketing at the McIntire School of Commerce, University of Virginia. He received his Ph.D. from the University of Colorado, Boulder. His research interests include auctions and online purchase behavior, pricing and promotion effects, behavioral decision theory, and word-of-mouth influences. Lesley Chiou (“ How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? ”) is an associate professor of economics at Occidental College. She received her Ph.D. in economics from the Massachusetts Institute of Technology. She is interested in industrial organization and applied econometrics, and her research focuses on online advertising and competition in the retail sector. Martijn G. de Jong (“ State-Dependence Effects in Surveys ”) holds a Chair in Marketing Research at the Erasmus School of Economics, Erasmus University, and is a Tinbergen Research Fellow. He has a B.Sc. and M.Sc. in econometrics from Erasmus University and a Ph.D. in marketing from Tilburg University. He is mainly interested in consumer preference measurement; often his research is cross-cultural in nature, relying on large-scale data sets. He received several major research grants, including an NWO (Netherlands Organization for Scientific Research) innovation grant. His awards include the J. C. Ruigrok Prize (awarded once every four years to the most productive young scholar in the Economic Sciences in the Netherlands) and the Christiaan Huygens Science Award (presented by HRH Princess Máxima of the Netherlands; awarded once every five years to a young economist in the Netherlands). Sanjiv Erat (“ Consumer Mental Accounts and Implications to Selling Base Products and Add-ons ”) is an assistant professor of innovation, technology, and operations management at the Rady School of Management, University of California, San Diego. He has a B.E. in computer science from the Indian Institute of Technology Madras and a Ph.D. in operations management from the College of Management, Georgia Institute of Technology. His primary research interests include new product development, marketing and operation interfaces, and behavioral economics. His work has previously appeared in Management Science. Rosellina Ferraro (“ Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act ”; “ From Consumer Information Regulation to Nutrition Competition: A Response ”) is an associate professor of marketing at the Robert H. Smith School of Business, University of Maryland. Her research focuses on consumer behavior—specifically, on the effects of social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. She serves on the editorial review board for the Journal of Consumer Research and was named a 2011 MSI Young Scholar. Joel Huber (“ Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act ”; “ From Consumer Information Regulation to Nutrition Competition: A Response ”) is the Alan D. Schwartz Professor of Business Administration at the Fuqua School of Business at Duke University. He has a B.A. from Princeton University and an MBA and Ph.D. from the Wharton School of the University of Pennsylvania. His research centers on ways relatively minor changes in the competitive context can have a large impact on market choice and the impact of this context dependency on appropriate ways to measure value. Recent work has focused on valuation of environmental changes, insurance programs, and health systems. He has been an associate editor for the Journal of Consumer Research for 12 years and the editor of Journal of Marketing Research for 3 years. Sanjay Jain (“ Self-Control and Incentives: An Analysis of Multiperiod Quota Plans ”) is a professor and the JCPenney Chair of Marketing and Retailing Studies at the Mays Business School, Texas A & M University. His research interests are in the areas of competitive strategy, behavioral economics, and experimental game theory. His research has been published in the Journal of Marketing Research, Management Science, and Marketing Science. He is an associate editor for Management Science and serves on the editorial boards of the Journal of Marketing Research and Marketing Science. Kevin Lane Keller (“ Economic and Behavioral Perspectives on Brand Extension ”) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. His academic resume includes degrees from Cornell, Duke, and Carnegie Mellon universities, award-winning research, and faculty positions at the University of California at Berkeley, Stanford, and the University of North Carolina. His textbook, Strategic Brand Management, has been adopted at the top business schools and leading firms around the world. He is also the coauthor (with Philip Kotler) of the all-time best-selling introductory marketing textbook, Marketing Management. Donald R. Lehmann (“ State-Dependence Effects in Surveys ”) is the George E. Warren Professor of Business at the Columbia Business School. He has a B.S. in mathematics from Union College, Schenectady, NY, and an MSIA and Ph.D. from the Krannert School of Purdue University. His research interests include individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has published numerous journal articles and six books. He was the founding editor of Marketing Letters; has served on the editorial boards of the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Management Science, and Marketing Science; and has served as executive director of the Marketing Science Institute and as president of the Association for Consumer Research. Christine Moorman (“ Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act ”; “ From Consumer Information Regulation to Nutrition Competition: A Response ”) is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. She has published research on consumers, managers, and organization learning and the use of information in a range of marketing strategy and public policy contexts. Founder of the CMO Survey, author of the book Strategy from the Outside In: Profiting from Customer Value (recipient of the 2011 Berry Book Prize), and winner of the Paul D. Converse award, she has also served as a trustee for the Marketing Science Institute and on the Board of Directors of the American Marketing Association. Sridhar Moorthy (“ Can Brand Extension Signal Product Quality? ”; “ On Brand Extension as a Signal of Product Quality: A Reply to Keller and Wernerfelt ”) is the Manny Rotman Professor of Marketing at the Rotman School of Management, University of Toronto. He received his Ph.D. from Stanford University, and he has taught previously at the University of Rochester, Yale School of Management, INSEAD, the University of California at Los Angeles, the Wharton School, and the Indian School of Business. His current research focuses on branding, advertising, and retailing issues; previous work published here and in other journals has examined the relationship between advertising and product quality, product differentiation in a competitive environment, and price-matching guarantees in retailing. He is coeditor of Quantitative Marketing and Economics, associate editor of Management Science, and a member of the editorial board of Journal of Marketing Research. He is a coauthor (with Philip Kotler and Gary Lilien) of Marketing Models (Prentice-Hall 1992). Oded Netzer (“ State-Dependence Effects in Surveys ”) is the Phillip H. Geier Jr. Associate Professor of Business at Columbia University. He received an M.Sc. in statistics and a Ph.D. in business, both from Stanford University, and he also holds a B.Sc. in industrial engineering and management from the Technion (Israel Institute of Technology). His research interests focus on modeling customer relationships, preference measurement methods, and modeling various aspects of choice behavior, including how choices change over time, contexts, and customers. His research has appeared in the top academic journals. He is the recipient of the John D. C. Little, Frank M. Bass, and Society of Consumer Psychology Best Competitive Paper awards. Janis K. Pappalardo (“ Are Unintended Effects of the Marketing Regulations Unexpected? ”) is the Assistant Director for Consumer Protection in the Bureau of Economics at the Federal Trade Commission. She majored in economics at Catholic University and received her Ph.D. from Cornell University in 1986, with a primary focus in consumer economics and secondary fields in statistics and industrial organization. Research that she coauthored on health claims regulation earned her two outstanding article awards from the Journal of Public Policy and Marketing. Her research on mortgage disclosures, coauthored with James Lacko, has been published in the American Economic Review (Papers and Proceedings) and has been cited in congressional testimony and newspapers such as the Washington Post, USA Today, and the Wall Street Journal. She currently serves on the editorial boards of the Journal of Public Policy and Marketing and the Journal of Consumer Affairs. Brian T. Ratchford (“ Suggestions for Further Research on Firm Responses to NLEA and Other Disclosure Laws ”) is the Charles and Nancy Davidson Professor of Marketing, University of Texas at Dallas. He has MBA and Ph.D. degrees from the University of Rochester. His research interests are in economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research, and electronic commerce. He has published over 80 articles in marketing and related fields. He was the Editor of Marketing Science (from 1998 to 2002); is currently an associate editor of the Journal of Consumer Research; serves on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Public Policy and Marketing, and Journal of Service Research; and serves on the advisory editorial board of Marketing Science. Atanu R. Sinha (“ Bidding Behavior in Descending and Ascending Auctions ”) is an associate professor of marketing at the Leeds School of Business, University of Colorado, Boulder. His research interests include, among others, pricing, theoretical and empirical models of auctions, negotiations, social media, online two-sided markets, and loyalty programs. Catherine Tucker (“ How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? ”) is currently the Douglas Drane Career Development Professor in IT and Management and an associate professor of marketing at the MIT Sloan School of Management, and she is a faculty research fellow at the National Bureau of Economic Research. She received her Ph.D. in economics from Stanford University. She specializes in understanding how the huge amounts of data generated by the information and communication technology revolution can better guide marketing and advertising decisions. She has also done substantial research into how healthcare information technology is transforming the healthcare sector. She also focuses on the privacy concerns that such data raise and how firms and policy makers can best address these; she received a National Science Foundation CAREER award for her work on digital privacy. Birger Wernerfelt (“ On Brand Extension as a Signal of Product Quality ”) is the JC Penney Professor of Management at the MIT Sloan School of Management. He has taught marketing, strategy, and economics, and he has published in all three areas.