In:
Journal of Brand Management, Springer Science and Business Media LLC, Vol. 20, No. 3 ( 2013-1), p. 186-190
Type of Medium:
Online Resource
ISSN:
1350-231X
,
1479-1803
Language:
English
Publisher:
Springer Science and Business Media LLC
Publication Date:
2013
detail.hit.zdb_id:
2039460-3
SSG:
3,2