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  • 1
    Online Resource
    Online Resource
    Features of the concept of happiness representation in PR discourse
    EDP Sciences ; 2021
    In:  SHS Web of Conferences Vol. 122 ( 2021), p. 01009-
    Details
    In: SHS Web of Conferences, EDP Sciences, Vol. 122 ( 2021), p. 01009-
    Abstract: The article deals with the concept of HAPPINESS in Public Relation discourse (PR discourse). The concept of HAPPINESS refers to one of the most important components of the linguistic worldview of each nation. Analysis of lexical units that verbalize the concept of HAPPINESS through the prism of PR discourse allows us to identify the linguistic features that create images contributing to the promotion of various ideas of PR campaigns especially dealing with food promotion. The desire to be happy is inherent in every person as an integral part of his or her nature. The persons’ ideas concerning happiness are included in the life system of their values and express their attitude to the world. The problem of human happiness has long been the most important issue of philosophy but presently of some transdisciplinary areas, PR campaigns included. The conducted study shows that happiness as the supreme good, as the possible and achievable state of human existence, is one of the main concerns of PR discourse. At present the interest in the concept of happiness and how to achieve it is of primary importance for PR councilors, responsible for the goodwill of their companies in the long run. Both at its associative level and linguistically it is achieved by means of connotatively loaded lexical units denoting taste and strong emotions, necessary for the empirical construction of happiness.
    Type of Medium: Online Resource
    ISSN: 2261-2424
    URL: Article
    DOI: 10.1051/shsconf/202112201009
    Language: English
    Publisher: EDP Sciences
    Publication Date: 2021
    detail.hit.zdb_id: 2755676-1
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  • 2
    Online Resource
    Online Resource
    Axiological approach to developing spirituality and morality in the process of L2 PR education
    EDP Sciences ; 2021
    In:  SHS Web of Conferences Vol. 103 ( 2021), p. 01024-
    Details
    In: SHS Web of Conferences, EDP Sciences, Vol. 103 ( 2021), p. 01024-
    Abstract: The article is devoted to the analysis of fundamental aspects of spiritual and ethical education as well as to the development of cultural and moral values, pertaining to global citizens and proponents of sustainable development in the system of undergraduate PR education. The authors view the issues dealing with fostering the feelings of duty, breeding responsibility before other people and the environment, respect for human rights and freedoms as well love and deference for one’s family, the country and the whole world in the process of L2 PR studies. An individual trajectory chosen for L2 PR undergraduates’ needs and capabilities focuses on their intellectual as well as cultural development, thereby serving the purpose of enhancing their individual qualities. The spiritual image and values of L2 PR undergraduates are influenced by all the global problems of our time, including understanding life as the greatest value, preserving the world, the environment, and the entire cultural heritage. Spirituality implies a certain state of human self-awareness to make the one find new expressions in thoughts, in language and actions. This is the foundation for building a healthy and strong society and nations. Online extracurricular activities allow the educators to form not only the basic social, moral and cultural values that guide society, but also contribute to the personal growth of young people, their formation as individuals, the realization of all their potentials and abilities.
    Type of Medium: Online Resource
    ISSN: 2261-2424
    URL: Article
    DOI: 10.1051/shsconf/202110301024
    Language: English
    Publisher: EDP Sciences
    Publication Date: 2021
    detail.hit.zdb_id: 2755676-1
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  • 3
    Online Resource
    Online Resource
    Social PR campaign in promoting sustainable education within urban environment
    EDP Sciences ; 2021
    In:  SHS Web of Conferences Vol. 98 ( 2021), p. 05033-
    Details
    In: SHS Web of Conferences, EDP Sciences, Vol. 98 ( 2021), p. 05033-
    Abstract: The article reveals social PR campaign particularities aimed at raising awareness of the citizens in the urban environment. For the first time PR campaigns dealing with the urban environment decoration devoted to commemorative events, environmental protection measures, and social issues are investigated from the position of education for sustainable development. The urban area implies the encouragement of refashioned, renovated, changed, restructured and reconstructed environments necessary for edutainment of the citizens. It means that the analysis of the urban area focuses on the study of themes dealing with history, art, urgent domestic social issues and the problems of the natural environment. Education for Sustainable Development (ESD) is a perfect opportunity to give knowledge in the ‘soft’ way to the citizens, in addition to traditional ‘hard’ education within the urban environment. The methods used during the work on the article are comprehensive. They include observation, analysis, synthesis, description and interview. As a result of the study of the stated issues, the following conclusion was made. Urban area is an ideal platform to arouse the interest of its citizens by means of the thematic adornment of the city that expands their knowledge, makes them more persuasive and thus fosters the improvement of their behaviour. Information perceived laterally is better remembered and stored longer in memory. The citizens become more susceptible to any information offered to them by the officials of the city.
    Type of Medium: Online Resource
    ISSN: 2261-2424
    URL: Article
    DOI: 10.1051/shsconf/20219805033
    Language: English
    Publisher: EDP Sciences
    Publication Date: 2021
    detail.hit.zdb_id: 2755676-1
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  • 4
    Online Resource
    Online Resource
    Semantic and Cognitive Communicative Aspects of Abbreviation in the Modern English Discourse Varieties
    Canadian Center of Science and Education ; 2019
    In:  International Journal of English Linguistics Vol. 10, No. 1 ( 2019-12-10), p. 26-
    Details
    In: International Journal of English Linguistics, Canadian Center of Science and Education, Vol. 10, No. 1 ( 2019-12-10), p. 26-
    Abstract: The paper focuses on the integrated approach to investigation of abbreviations that are referred to the units of secondary nomination. Abbreviations facilitate the communication process due to the principle of economy in language. Abbreviation that goes back to ancient times is one of the most actively performed and intensive processes in the English language. The use of abbreviations is connected with both linguistic and extra-linguistic factors that to a great extent determine a variety of discourse under consideration and ways of decoding certain linguistic units of abbreviated form, where context plays the most important role. There exists a number of structural types or models, according to which abbreviations are created in order to function as separate linguistic units used in the communicative process, where in the course of time they tend to acquire new independent and sometimes unique semantic properties. In socially determined professional registers certain regularities of abbreviations constructing and functioning are observed. In this paper most of the examples refer to such discursive varieties as politics, public relations, business and to a less extent medicine. Interdiscursivity that in this particular context means actualisation of the same abbreviated form within different discursive varieties seems to be one of the basic features of the abbreviation process under analysis. From the cognitive point of view, the study of abbreviated forms is based on the theory of propositional structures in the human mind manifestation. The cognitive approach correlates with linguistic semiotic and general semiotic issues, as at the iconic level of representation an abbreviation can be considered a starting point for creation of new entities and images, based on the results of perception, and the object for subsequent interpretation. This involves operation with fragments of reality, subject to reflection in the domain of human consciousness. Cognitive communicative approach takes into account different formats of knowledge that present the foundation for abbreviations active use and distribution. The Internet as a new medium for the language existence, as well as application and formation of human thought, plays an important role in optimizing messages as well as the communication process as a whole due to abbreviation techniques.
    Type of Medium: Online Resource
    ISSN: 1923-8703 , 1923-869X
    URL: Article
    DOI: 10.5539/ijel.v10n1p26
    Language: Unknown
    Publisher: Canadian Center of Science and Education
    Publication Date: 2019
    detail.hit.zdb_id: 2637236-8
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  • 5
    Online Resource
    Online Resource
    Academic conferences in professionally oriented language acquisition by public relations undergraduates
    Amazonia Investiga ; 2021
    In:  Revista Amazonia Investiga Vol. 10, No. 42 ( 2021-7-30), p. 69-79
    Details
    In: Revista Amazonia Investiga, Amazonia Investiga, Vol. 10, No. 42 ( 2021-7-30), p. 69-79
    Abstract: The present paper deals with the attempt to analyze the basics of the theoretical and practical issues in terms of academic conferences as part of the curriculum within the learner-oriented approach to teaching professional English as the second language (L2) to public relations (PR) undergraduates. The objective of the article is to reveal strategies and tactics, necessary for the preparation of the PR undergraduates for participation in professionally oriented scientific conferences in the English language. The research methodology relies on the previous theoretical achievements of the authors of the article, who have worked out special methods, necessary for the modelling of real life situations, including case studies, large-scale role-play games and academic discussions, alongside with the acquisition and consolidation of language knowledge and skills. The actualized skills in the specially constructed academic milieu contribute to the development of the knowledgeable and competent future experts in the field of Public Relations. The graphs accompanying the result of the present research have been created by the authors of the article. The main results of the conducted research indicate that the academic conferences held in English, contribute to effective professionally oriented English language acquisition by PR undergraduates.
    Type of Medium: Online Resource
    ISSN: 2322-6307
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.34069/AI/2021.42.06
    DOI: 10.34069/AI/
    DOI: 10.34069/AI/2021.42.06.7
    Language: English
    Publisher: Amazonia Investiga
    Publication Date: 2021
    detail.hit.zdb_id: 2839084-2
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  • 6
    Online Resource
    Online Resource
    Polarized Macrophages As Potential Anti‐Endometrioid agent
    Wiley ; 2022
    In:  The FASEB Journal Vol. 36, No. S1 ( 2022-05)
    Details
    In: The FASEB Journal, Wiley, Vol. 36, No. S1 ( 2022-05)
    Type of Medium: Online Resource
    ISSN: 0892-6638 , 1530-6860
    URL: Issue
    URL: Article
    DOI: 10.1096/fsb2.v36.S1
    DOI: 10.1096/fasebj.2022.36.S1.0R506
    Language: English
    Publisher: Wiley
    Publication Date: 2022
    detail.hit.zdb_id: 1468876-1
    SSG: 12
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  • 7
    Online Resource
    Online Resource
    Expression of calbindin and calretinin in the dorsomedial and ventromedial hypothalamic nuclei during aging
    Wiley ; 2021
    In:  The Anatomical Record Vol. 304, No. 5 ( 2021-05), p. 1094-1104
    Details
    In: The Anatomical Record, Wiley, Vol. 304, No. 5 ( 2021-05), p. 1094-1104
    Abstract: The hypothalamus is involved in the regulation of rhythms, autonomic, endocrine, and behavioral functions and may also participate in aging development and control. The aim of this work was to study the expression of calbindin (CB) and calretinin (CR) in the ventromedial (VMH) and dorsomedial (DMH) hypothalamic nuclei in young and old rats of both sexes by immunohistochemistry and western blotting. In young animals, the largest number of CB‐immunoreactive (IR) neurons was detected in the ventral part of DMH (DMHv) and smaller percentage was found in its dorsal part (DMHd), in the dorsomedial part of the VMH (VMHdm) and in the ventrolateral part of the VMH (VMHvl). In aged animals, the percentage of CB‐IR neurons significantly decreased in all studied nuclei, including DMHv, DMHd, VMHdm and VMHvl. CR‐IR neurons were found in moderate number in the DMHv, DMHd, VMHdm and VMHvl of young rats. In aged rats, the percentage of CR‐IR neurons significantly increased in the DMHv, DMHd, VMHdm and VMHvl. Less than one third of IR neurons colocalized CB and CR in young and aged rats. The expression of CB significantly decreased, and the expression of CR significantly increased in the DMH and VMH during aging by western blot analysis. Thus, there are opposite changes of the calcium‐binding proteins expression in the hypothalamic nuclei involved in the metabolic and sexual regulation during aging.
    Type of Medium: Online Resource
    ISSN: 1932-8486 , 1932-8494
    URL: Issue
    URL: Article
    DOI: 10.1002/ar.v304.5
    DOI: 10.1002/ar.24536
    Language: English
    Publisher: Wiley
    Publication Date: 2021
    detail.hit.zdb_id: 2273240-8
    detail.hit.zdb_id: 2109216-3
    SSG: 12
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  • 8
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    Online Resource
    Spleen regeneration after subcutaneous heterotopic autotransplantation in a mouse model
    Springer Science and Business Media LLC ; 2023
    In:  Biological Research Vol. 56, No. 1 ( 2023-03-29)
    Details
    In: Biological Research, Springer Science and Business Media LLC, Vol. 56, No. 1 ( 2023-03-29)
    Abstract: Splenectomy may lead to severe postoperative complications, including sepsis and cancers. A possible solution to this problem is heterotopic autotransplantation of the spleen. Splenic autografts rapidly restore the regular splenic microanatomy in model animals. However, the functional competence of such regenerated autografts in terms of lympho- and hematopoietic capacity remains uncertain. Therefore, this study aimed to monitor the dynamics of B and T lymphocyte populations, the monocyte-macrophage system, and megakaryocytopoiesis in murine splenic autografts. Methods The model of subcutaneous splenic engraftment was implemented in C57Bl male mice. Cell sources of functional recovery were studied using heterotopic transplantations from B10-GFP donors to C57Bl recipients. The cellular composition dynamics were studied by immunohistochemistry and flow cytometry. Expression of regulatory genes at mRNA and protein levels was assessed by real-time PCR and Western blot, respectively. Results Characteristic splenic architecture is restored within 30 days post-transplantation, consistent with other studies. The monocyte-macrophage system, megakaryocytes, and B lymphocytes show the highest rates, whereas the functional recovery of T cells takes longer. Cross-strain splenic engraftments using B10-GFP donors indicate the recipient-derived cell sources of the recovery. Transplantations of scaffolds populated with splenic stromal cells or without them afforded no restoration of the characteristic splenic architecture. Conclusions Allogeneic subcutaneous transplantation of splenic fragments in a mouse model leads to their structural recovery within 30 days, with full reconstitution of the monocyte-macrophage, megakaryocyte and B lymphocyte populations. The circulating hematopoietic cells provide the likely source for the cell composition recovery.
    Type of Medium: Online Resource
    ISSN: 0717-6287
    URL: Article
    DOI: 10.1186/s40659-023-00427-4
    Language: English
    Publisher: Springer Science and Business Media LLC
    Publication Date: 2023
    detail.hit.zdb_id: 2048380-6
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  • 9
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    Online Resource
    Gestation age-associated dynamics of mitochondrial calcium uniporter subunits expression in feto-maternal complex at term and preterm delivery
    Springer Science and Business Media LLC ; 2019
    In:  Scientific Reports Vol. 9, No. 1 ( 2019-04-02)
    Details
    In: Scientific Reports, Springer Science and Business Media LLC, Vol. 9, No. 1 ( 2019-04-02)
    Abstract: Calcium plays a role of universal cellular regulator in the living cell and one of the crucial regulators of proper fetal development during gestation. Mitochondria are important for intracellular calcium handling and signaling. Mitochondrial calcium uniporter (mtCU) is a multiprotein complex of the mitochondrial inner membrane responsible for the transport of calcium to the mitochondrial matrix. In the present study, we analyzed the expression level of mtCU components in two parts of the feto-maternal system – placenta and myometrium at full-term delivery and at preterm birth (PTB) on different stages: 22–27, 28–32, 33–36 weeks of gestation (n = 50). A gradual increase of mRNA expression and changes in protein content of MCU and MICU1 subunits were revealed in the placenta during gestation. We also observed slower depolarization rate of isolated placental mitochondria induced by Ca2+ titration at PTB. In myometrium at PTB relative gene expression level of MCU, MCUb and SMDT1 increased as compared to full-term pregnancy, but the tendency to gradual increase of MCU protein simultaneous with MCUb increase and MICU1 decline was shown in gestational dynamics. Changes observed in the present study might be considered both natural dynamics as well as possible pathological mechanisms underlying preterm birth.
    Type of Medium: Online Resource
    ISSN: 2045-2322
    URL: Article
    DOI: 10.1038/s41598-019-41996-3
    Language: English
    Publisher: Springer Science and Business Media LLC
    Publication Date: 2019
    detail.hit.zdb_id: 2615211-3
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  • 10
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    Hysteroscopic injections of autologous endometrial cells and platelet-rich plasma in patients with thin endometrium: a pilot randomized study
    Springer Science and Business Media LLC ; 2023
    In:  Scientific Reports Vol. 13, No. 1 ( 2023-01-18)
    Details
    In: Scientific Reports, Springer Science and Business Media LLC, Vol. 13, No. 1 ( 2023-01-18)
    Abstract: The aim of this study was to evaluate the efficacy of hysteroscopically controlled injections of autologous platelet-rich plasma (PRP) and autologous endometrial cells as a treatment for infertile women with thin endometrium. The study enrolled 115 patients with thin endometrium ( 〈  7 mm at implantation window) and infertility, who were divided into groups: Group 1 (the control) underwent conservative therapy; Group 2 received intraendometrial PRP injections instead of the conservative therapy; Group 3 received identical injections after conservative therapy; Group 4 received injections of the autologous endometrial cells suspended in PRP. A single injection dose of PRP contained 0.6–0.7 × 10 11 of platelets. The levels of PDGF-BB and VEGF in PRP were increased compared with ordinary plasma. The autologous endometrial cells, obtained from pipelle biopsies, constituted heterogeneous cell populations containing stromal and epithelial cells. Intraendometrial PRP injections had significant impact on endometrial thickness and local microcirculation in Group 2 and Group 3. In Group 4, injections of PRP reinforced with endometrial cells also facilitated a significant increase in endometrial thickness. This work describes a novel approach for infertility treatment in patients with refractory thin endometrium. PRP injections and injections of the endometrial cells suspended in PRP into endometrium enhanced cell proliferation and angiogenesis.
    Type of Medium: Online Resource
    ISSN: 2045-2322
    URL: Article
    DOI: 10.1038/s41598-023-27982-w
    Language: English
    Publisher: Springer Science and Business Media LLC
    Publication Date: 2023
    detail.hit.zdb_id: 2615211-3
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