In:
Journal of Marketing, SAGE Publications, Vol. 23, No. 3 ( 1959-01), p. 257-262
Abstract:
Japanese wholesale marketing methods are quite different from those in the United States. Many manufacturers engage in no marketing activities at all; and even those which have sales departments usually relegate them to a subordinate position! Even more intriguing, wholesale organizations dominate all distribution, and one large wholesaler may control production in an entire industry. The author, who knows Japan firsthand, gives some insights into this situation.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224295902300304
Language:
English
Publisher:
SAGE Publications
Publication Date:
1959
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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