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  • 1
    Online Resource
    Online Resource
    The Theoretical Aspects of Import Activity of Ukrainian Enterprises
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2021
    In:  Business Inform Vol. 12, No. 527 ( 2021), p. 34-40
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 12, No. 527 ( 2021), p. 34-40
    Abstract: The article is aimed at studying the theoretical aspects of import activity of Ukrainian enterprises. On the basis of an analysis of scientific literature the essence of the concept of «import activity» is classified; the main functions of import activity are disclosed and its importance for the development of foreign economic activity of enterprises is determined. The factors and conditions influencing the implementation of import operations are substantiated; the reasons for the restriction and rules for the import of goods into the customs territory of Ukraine are provided; the main problems of import activity are identified. Strategies for overcoming the negative consequences of imports are also proposed, the main positive aspects and types of effects from import activity are determined. The import activity, as a form of foreign economic activity, plays a significant role in the development of the country’s economy and determines its entry into international economic integration. Therefore, the import activity should be considered not as a negative phenomenon and not as a kind of payment for the possibility of using external markets – it is an independent source of financial income into the country, also of a number of other macroeconomic effects. Imports of goods should be regulated by national legislation, customs tariff, other political and legal restrictions. Prospects for further research in this direction are a comprehensive study of the problem, which would reveal tendencies in the development of foreign economic activity of enterprises in this sphere. Improving the efficiency of import activities of enterprises is an opportunity for Ukraine to achieve high economic development.
    Type of Medium: Online Resource
    ISSN: 2222-4459
    Uniform Title: Теоретичні аспекти імпортної діяльності підприємств України
    URL: Article
    DOI: 10.32983/2222-4459-2021-12-34-40
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2021
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  • 2
    Online Resource
    Online Resource
    Planning of Foreign Economic Activity as a Factor in Increasing the Competitiveness of Enterprises in the World Market
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2021
    In:  Business Inform Vol. 6, No. 521 ( 2021), p. 38-43
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 6, No. 521 ( 2021), p. 38-43
    Abstract: In the process of globalization and international integration, the formation of a rational sequence of sales planning is becoming increasingly important for companies engaged in foreign economic activity. This type of management activity contributes to obtaining additional profits through the full use of the advantages of international labor and international integration, as well as by identifying opportunities for the development of foreign economic activity of organizations. The relevance of the chosen topic lies in the need for companies to always develop and improve sales activities through increased competition and the rapid development of foreign economic relations. Because the key to the «survival» of enterprises in today’s market economy is a well-established effective sales policy and its purposeful development. The article defines the structure and components of sales activities. Also, an important role and priority of effective management of the sales system in increasing the competitiveness of enterprises in world markets is specified. The peculiarities of understanding the term of «sales» in both the narrow and the broad sense are analyzed. Different approaches to determining the basic concepts of sales activity are systematized. The place of sales in the enterprise management system is considered. The main characteristics of strategic and tactical management of sales system are analyzed. The peculiarities of sales management at enterprises are distinguished. The strategic and operational solutions in the creation of sales system are examined. The current state of foreign economic and sales activity of the service company «Master Service» LLC is considered and ways to improve its foreign economic activity are proposed.
    Type of Medium: Online Resource
    ISSN: 2222-4459
    Uniform Title: Планування зовнішньоекономічної діяльності як фактор підвищення конкурентоспроможності підприємств на світовому ринку
    URL: Article
    DOI: 10.32983/2222-4459-2021-6-38-43
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2021
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    Online Resource
  • 3
    Online Resource
    Online Resource
    The Measures to Stimulate the Insurance Market of Ukraine
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2020
    In:  Business Inform Vol. 8, No. 511 ( 2020), p. 196-202
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 8, No. 511 ( 2020), p. 196-202
    Type of Medium: Online Resource
    ISSN: 2222-4459
    Uniform Title: Заходи стимулювання страхового ринку України
    URL: Article
    DOI: 10.32983/2222-4459-2020-8-196-202
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2020
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    Online Resource
  • 4
    Online Resource
    Online Resource
    Researching and Improving the Strategic Planning of the Foreign Economic Activity of Enterprise
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2020
    In:  Business Inform Vol. 6, No. 509 ( 2020), p. 23-29
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 6, No. 509 ( 2020), p. 23-29
    Type of Medium: Online Resource
    ISSN: 2222-4459
    Uniform Title: Дослідження та вдосконалення стратегічного планування зовнішньоекономічної діяльності підприємства
    URL: Article
    DOI: 10.32983/2222-4459-2020-6-23-29
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2020
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    Online Resource
  • 5
    Online Resource
    Online Resource
    The Current State and New Realities of Retail Trade in Ukraine
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2021
    In:  Business Inform Vol. 9, No. 524 ( 2021), p. 116-123
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 9, No. 524 ( 2021), p. 116-123
    Abstract: Retail trade in Ukraine demonstrates a sufficient number of market and infrastructure entities, contributes to the development of economic sectors and the seamless promotion of goods to the consumer. The article is aimed at studying the state of domestic retail trade in the context of the main indicators; problem detection; new realities and major tendencies in the future. The essence of retail trade is considered, its features and functions are substantiated; the purpose and importance among the leading sectors of the economy are identified. Leading retail chains are allocated. A characterization of the factors related to assortment, territorial location, cost control and marketing policy of leading retail operators are provided. As a result of the carried out structural and dynamic analysis of retail trade volumes, the following advantages are identified: by types of trade – non-food products; by form of ownership – legal entities; by organizational and legal forms – LLC; in the context of regions leader is the city of Kyiv. The infrastructure and volumes of retail trade over the Internet are considered. The influence of some factors on the purchasing behavior of the consumer is determined. Some forecast models of volumes of food and non-food products for 2021–2022 and development of goods turnover over the Internet for 2021 are presented. As a result of SWOT analysis, on the example of «Silpo» network, strengths and weaknesses, opportunities and threats of a retail traded chain are identified. The main problems of retail trade in Ukraine are specified, including: lack of investment due to unstable political situation and use of innovative technologies; low purchasing demand of the population; rising prices for raw materials and energy, rent, logistics, etc. Recommendations to resolve these issues are provided.
    Type of Medium: Online Resource
    ISSN: 2222-4459 , 2311-116X
    Uniform Title: Сучасний стан і нові реалії роздрібної торгівлі України
    URL: Article
    DOI: 10.32983/2222-4459-2021-9-116-123
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2021
    detail.hit.zdb_id: 2808775-6
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  • 6
    Online Resource
    Online Resource
    The Methodological Basics of Foreign Economic Activity
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2019
    In:  Business Inform Vol. 11, No. 502 ( 2019-11), p. 49-53
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 11, No. 502 ( 2019-11), p. 49-53
    Type of Medium: Online Resource
    ISSN: 2222-4459
    Uniform Title: Методологічні основи зовнішньоекономічної діяльності
    URL: Article
    DOI: 10.32983/2222-4459-2019-11-49-53
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2019
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  • 7
    Online Resource
    Online Resource
    The Role of Marketing in Crisis Management under the Current Conditions of Enterprises Functioning
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2021
    In:  Business Inform Vol. 11, No. 526 ( 2021), p. 461-466
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 11, No. 526 ( 2021), p. 461-466
    Abstract: The article is aimed at supplementing the theoretical provisions on the essence and role of marketing in crisis management and the formation of anti-crisis strategies, as well as proving the relevance of increasing the efficiency of the marketing activities of enterprise during the current transformations of the external environment. The essence of crisis management as a controlled process of either preventing or overcoming the crisis, which corresponds to the goals of the organization and to the objective tendencies of its development, is determined and the statements in which it is displayed are allocated. The essence of the marketing approach to management is considered, the importance of comprehensive application of marketing instruments for specific products and the market along with the development of a scenario of their interaction in order to overcome the bankruptcy of enterprise are specified. In the cycle of marketing activity, the authors distinguish the stages that are relevant during the crisis management, namely: assessment of marketing and market opportunities of the enterprise; singling out the target markets; development and implementation of marketing complex and marketing programs. It is noted that crisis management is inherently a strategic management, where the end result is represented by the development of a marketing anti-crisis strategy. The stages of formation and implementation of the anti-crisis marketing strategy at the enterprise are presented. The instruments for the implementation of the anti-crisis marketing strategy are named as follows: adaptation of pricing policy as a factor of product competitiveness and maintaining a market position; developments in the field of selling products policy on the formation of the assortment and improving the quality of goods; balancing the volume and structure of production of the actual issue to the forecast in the market; improvement of production distribution policy; use of marketing communications to stimulate consumers, etc. The main factors that determine the efficiency of marketing during crisis management are allocated, including: professionalism of marketers and the administration ability on the part of managers; conducting scientific research and forecasting of general market trends and consumption of products; quality of anti-crisis marketing strategies and a range of marketing activities; control over the implementation of marketing activities, etc. It is noted that in order to implement marketing plans and strategies in the enterprise, it is necessary to create a system where the coordinated work of all levels of the marketing system would take place. The existing problems of the contemporary marketing management are highlighted.
    Type of Medium: Online Resource
    ISSN: 2222-4459 , 2311-116X
    Uniform Title: Роль маркетингу в антикризовому менеджменті за сучасних умов функціонування підприємств
    URL: Article
    DOI: 10.32983/2222-4459-2021-11-461-466
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2021
    detail.hit.zdb_id: 2808775-6
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  • 8
    Online Resource
    Online Resource
    Features of Functioning of the Market Environment of IT Services in Ukraine
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2021
    In:  Business Inform Vol. 5, No. 520 ( 2021), p. 134-140
    Details
    In: Business Inform, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 5, No. 520 ( 2021), p. 134-140
    Abstract: The article is aimed at analyzing the domestic and foreign environment of IT services companies; identifying problems, trends and promising solutions for the development of this industry in the future, taking into account the geopolitical and regulatory changes. The article considers the essence of the information product, the evolution of the domestic market from the provision of individual outsourcing services to the development of innovative technologies and providing comprehensive solutions to the business problems of an individual client. A structural analysis of sales of products in the context of legal organization of enterprises and activities according to the CEA, and a dynamic analysis of income and contribution to GDP of the country are carried out. The balance of foreign trade in IT services, the type and geographical structure of export-import operations indicating the main trading partners are analyzed. The main companies that operate in the domestic market are named by the number of employment of professionals and the territorial priority of their location; a characterization of IT specialists of Ukraine by age, experience, level of qualification, mentality and gender, etc. is provided. The main types of activity and the availability of human resources of leading IT companies engaged in information products and having their own centers of global business are allocated. The main competitors along with competitive advantages of domestic IT specialists are determined. The main achievements of the industry are presented. Both the global and national problems of the industry are identified, in particular the impact of the COVID-factor. The main directions of problem solving in the industry environment are proposed.
    Type of Medium: Online Resource
    ISSN: 2222-4459
    Uniform Title: Особливості функціонування ринкового середовища ІТ-послуг України
    URL: Article
    DOI: 10.32983/2222-4459-2021-5-134-140
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2021
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    Online Resource
  • 9
    Online Resource
    Online Resource
    Assessing the Management of the Reputational Component of Corporate Social Responsibility of Ukrainian Companies
    Research Centre of Industrial Problems of Development of NAS of Ukraine ; 2021
    In:  THE PROBLEMS OF ECONOMY Vol. 2, No. 48 ( 2021), p. 126-133
    Details
    In: THE PROBLEMS OF ECONOMY, Research Centre of Industrial Problems of Development of NAS of Ukraine, Vol. 2, No. 48 ( 2021), p. 126-133
    Abstract: The article is aimed at assessing the corporate social responsibility of organizations in Ukraine by using progressive international ratings, defining the relationship and interaction of the social responsibility and reputation of a company, and on this basis at developing a conceptual scientific and methodological approach to assessing the corporate social responsibility of Ukrainian companies. Modern international methodological approaches to assessing the management of the reputational component of social responsibility are analyzed, namely, Global CR RepTrak and Net Promoter Score. The research carried out shows the lack of a qualitative methodology to assess the reputational component of corporate social responsibility in Ukraine. Using the methodology of Global CR RepTrak and Net Promoter Score, and having analyzed open information sources, data from various ratings of Ukrainian companies, and own observations, the author proves the actual value of assessing the reputational component of corporate social responsibility of domestic enterprises, and performs the assessment itself. It is substantiated that both the external and internal reputational components of corporate social responsibility should be used for managing any national organization effectively. A new method for assessing the reputational component of corporate social responsibility is suggested with a view to providing socially responsible management of Ukrainian companies. Further research is needed to: define a system of institutional forms of the social responsibility of domestic enterprises; develop CSR models of national business structures; create comprehensive scientific and practical methods that will unambiguously assess the CSR of Ukrainian enterprises and turn the social responsibility of national producers into a competitive resource asset in global markets.
    Type of Medium: Online Resource
    ISSN: 2222-0712
    Uniform Title: Оцінювання управління репутаційною складовою корпоративної соціальної відповідальності українських компаній
    URL: Article
    DOI: 10.32983/2222-0712-2021-2-126-133
    Language: Unknown
    Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
    Publication Date: 2021
    detail.hit.zdb_id: 2786337-2
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